Social Media

Business owners are in various stages of experimenting with social media, but one thing’s for sure: most indoor tanning salons are underutilizing the available opportunities. Facebook, Twitter, Groupon, text marketing, Foursquare – all these tools offer direct access to potential and existing customers, and typically for free or a fraction of the cost of traditional marketing. Stay up-to-date on social media, starting with the most basic tool of all – your own salon website.

  • Bringing Local Traffic To Your Web Site
    The goal in creating a salon Web site is to attract traffic—specifically, local traffic that you can turn into paying customers. Thankfully, attracting local searchers doesn’t have to be difficult; a recent CNNMoney article suggests focusing on three key things: ...More
    July 22, 2009
    Posted in Articles
  • Tips For Effective Tweets
    Twitter can be a great marketing tool for companies—or it can be a way to alienate potential customers.To help you avoid any Twitter mishaps, an article on CNNMoney offers five tips for effective tweeting: Remember to listen. Simply blasting out press release-type ...More
    July 20, 2009
    Posted in Articles, Operations
  • iPhone Leads In Brand Loyalty Among Smartphones
    Among iPhone users, 97 percent say they would recommend the phone to others, and 82 percent say they will probably or definitely purchase an iPhone again, according to a new report from eMarketer.The iPhone also leads in the smartphone market share race, as 13 percent of ...More
    July 16, 2009
    Posted in News, Operations
  • TanToday Discussion: Are You Tweeting?
    With the popularity of social media gaining major ground, many salon owners are dabbling in MySpace and Facebook. Now, the newest social media trend of Twitter is catching the eye of salon owners—so, are you tweeting? Click here to see what salon owners are saying ...More
    July 15, 2009
    Posted in News, Operations
  • Chrome: Will Google’s OS Sink Or Swim?
    By now you may or may not have heard that Google will launch its own OS, based off its currently available Web browser, Chrome. This news fell on both critical and overjoyed ears. Here, a brief overview of what to expect of Chrome OS:The biggest difference between Chrome OS ...More
    July 13, 2009
    Posted in Articles, Operations
  • When Twitter Marketing Backfires (Or Flames Out)
    Marketers are turning to Twitter in droves, as the social networking site is probably the fastest-growing site on the Internet. The trendy, short bursts of information (140 characters of fewer) seem to be a perfect playground for copywriters. But Twitter marketing has its ...More
    July 13, 2009
    Posted in Articles
  • What Social Networks Reveal About The User
    The social network you like best actually says a lot about you, according to a new study by Anderson Analytics. Advertising Age reports that the survey studied the demographics and psychographics of both social networkers and non-users to identify users' likely interests, ...More
    July 8, 2009
    Posted in Articles
  • Sun Tan City Embraces Social Media
    Sun Tan City announces the launch of its social-media sites. In conjunction with LeapFrog Interactive and Sun Tan City’s own creative efforts, these sites include Facebook, Twitter and a re-branded MySpace page. The social media sites will allow additional interaction ...More
    July 7, 2009
    Posted in News, Operations
  • Web Traffic Equals Sales, Revenue
    Most business owners develop Web sites, and then sit around and wait for good things to happen. If this is your online approach, you probably will not have success with traffic growth, thus your Web site won’t be a money-making asset.If your business’s Web site ...More
    July 3, 2009
    Posted in Articles, Operations
  • Salon Web Sites
    In 1994, a neighbor volunteered to create a Web site for my newly founded promotional-products company. Back then, Prodigy was bigger than AOL, AltaVista was king of the search engines, and Google was just an idea forming in a couple of college kids’ minds.The same ...More
    June 26, 2009 Dan Levin
    Posted in Articles
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