Sales

Daily sales revenue can make or break a tanning salon. In addition to determining the pricing structure of the services, salon owners must decide which packages and promotions to offer, how their EFT program will operate, and whether to use free upgrades and samples to entice customers to spend more. Training employees on lotion sales and offering commissions also helps boost profits.

  • Computers & The Tanning Salon
    Computers allow tanning salons to streamline operations and improve efficiency. The time saved frees employees to look after other aspects of the business, such as maintenance or fielding phone calls. And that’s just on the single-salon level.Today’s technology ...More
    April 28, 2008
    Posted in Articles, Operations
  • Retail Items
    Swimwear Sales-SavvyThese days, an indoor tanning salon is much more than a place for customers to tan—in fact, it can be a great place to shop. The new trend of the boutique salon, which offers clients a chance to pick up cute swimwear after a tanning session, ...More
    April 28, 2008
    Posted in Articles, Operations
  • Lotion Trends ‘08
    For nearly 15 years, the lotion and skincare sector has been one of the fastest-growing segments of the indoor tanning industry. This can be attributed to a number of reasons, including the fact that proper skincare is essential to the overall tanning process—moist ...More
    April 28, 2008
    Posted in Articles, Operations
  • Sell More: Tips & Tricks
    Staying on top of the most-effective sales techniques is key to any business. The difference between a good salon and a great one results from the successful execution of the following components.EducationNot only is education the key to a successful salon, it’s also ...More
    April 28, 2008
    Posted in Articles, Operations
  • Sales Strategies: Would You Like Fries With That?
    While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or upselling. Cross-selling and upselling are well-established and highly effective ...More
    March 28, 2008 John Boe
    Posted in News, Operations
  • Impulse Buys, Countertop Displays & POP Sales
    Picture yourself in line at the grocery store, surrounded by magazines, candy, gum, drinks and a million other items. You didn’t come in to buy any of those products—but how often do you pick up a tin of mints anyway? Fairly often, if research is correct. In ...More
    March 28, 2008 Danielle Maheux
    Posted in Articles, Operations
  • POP Product Recommendations
    From the practical—tanning lotions and nail protection—to the tempting—island-y hair clips and lip gloss—these hot products won’t stay on your countertop for long. Read more... ...More
    March 28, 2008
    Posted in Articles, Operations
  • Communication Tips To Click With Clients
    As soon as customers step foot in your salon, they are sizing you up. Before making a purchase decision, they will wonder if you are credible and competent and whether you are truly interested in their situation. If your sales pitch and demeanor doesn’t assure them of those ...More
    February 21, 2008 Dianna Booher
    Posted in News, Operations
  • Six Business Trends Every Salesperson Must Know
    The indoor tanning industry is a service industry, and as such, a successful salon relies heavily on everyday sales. However, just because a certain sales technique or mindset worked in the past doesn’t mean it’ll work today. While you and your employees might be great ...More
    February 18, 2008 Daniel Burrus
    Posted in News, Operations
  • Holiday Money-Maker: Gift Cards
    Gift cards make great gifts. They are a no-brainer for the gift-giver and guaranteed to be appreciated by the recipient (who can turn around and buy exactly what they want). But perhaps the most rewarding aspect of gift cards is in regard to the businesses that offer them … ...More
    December 10, 2007
    Posted in News, Operations
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