Looking Fit

Marketing

Beyond running their salons, professional indoor tanning operators must develop successful marketing strategies for their businesses. Whether they use a social media outlet such as a website, Facebook, Twitter, Groupon or text marketing; or they invest their advertising budget into coupons, promotions, signage or other forms of media exposure, consistent branding is key.

Are you missing out on the back-to-school spending opportunity?

The school year may be in full swing, but there’s still money to be made from the student population – especially with homecoming dances and other fall festivities just around the corner. ...More
October 1, 2010
Posted in Blog
Get More Leads, Keep More Customers

Small-business owners are learning to do more with less. Here are several cost-effective tips to get more leads and keep more customers. ...More
September 30, 2010
Posted in News
The Priceless Benefits of Text Message Marketing

You may consider text messaging a uniquely personal exchange, but the reality is that many of your customers would willingly opt-in to a mobile marketing option if your salon offered it. ...More
September 28, 2010
Posted in Articles
Marketing Bombs: From Flo for Progressive to Mr. Opportunity for Honda, the Worst Commercials

They’re obnoxious, loud and sometimes offensive. They’re The Worst Ads of 2010, as nominated by The Consumerist. ...More
September 27, 2010
Posted in Blog
New Survey Confirms the 'Look Good, Feel Good' Effect from Indoor Tanning

A new survey supports the view that people enjoy the look, control and self-esteem that is derived from tanning indoors. These results depict a much different attitude than what is being reported in beauty magazines and other media. ...More
September 23, 2010
Posted in News
Ergoline Intros New Photo Gallery and Merch Store

Salon owners can get eye-catching marketing components quickly and easily. ...More
September 15, 2010
Posted in News
So, I’m Launching a PR Campaign … How Many Sales Will I Make?

Launching a PR campaign isn’t a magic revenue-boosting charm in and of itself. To fully understand the ROI, you must know and capitalize on the differences between advertising and public relations. ...More
September 14, 2010
Posted in Blog
Groupon Exposed

Many tanning salons are chomping at the bit to be included in a Groupon or other local “deal of the day” promotion. Are they committing a huge business faux pas? ...More
September 10, 2010
Posted in Blog
Establishing a Web Presence

If you’re a professional tanning salon owner but you don’t have a website for your business, you’re missing a crucial piece of the puzzle. Find out how to bring your salon into this century for just 10 bucks. ...More
September 2, 2010
Posted in Articles
Planning an E-mail Marketing Strategy for Your Salon

Three questions can help tanning salon owners get more bang for their buck with an e-mail marketing campaign. ...More
August 27, 2010
Posted in Articles