Marketing

Beyond running their salons, professional indoor tanning operators must develop successful marketing strategies for their businesses. Whether they use a social media outlet such as a website, Facebook, Twitter, Groupon or text marketing; or they invest their advertising budget into coupons, promotions, signage or other forms of media exposure, consistent branding is key.

  • Texas Tanning Expo This Weekend
    The 2009 Texas Tanning Expo, hosted by Electric Sun and JK North America, will be held this weekend (Nov. 14-15) at the Hilton DFW Lakes in Grapevine, Texas.The Texas Tanning Expo features a number of industry-leading exhibitors and promises to be an excellent event for ...More
    November 13, 2009
    Posted in News
  • Southeast Tanning Expo This Weekend
    The 2nd annual Southeast Tanning Expo, hosted by Forever Tan, a distributor for JK North America, will be held Nov. 7-8 at the Omni Orlando Resort in ChampionsGate, Fla.The Southeast Tanning Expo features a number of industry-leading exhibitors and promises to be an ...More
    November 6, 2009
    Posted in News
  • Texas Tanning Expo Early Bird Registration Ends Friday
    The 2009 Texas Tanning Expo, hosted by Electric Sun and JK North America, will be held Nov. 14-15 at the Hilton DFW Lakes in Grapevine, Texas.Register by Friday, Oct. 30 to receive the $49 early-bird special! After Friday, the cost is $59 per person. A discounted room rate ...More
    October 26, 2009
    Posted in News
  • The Tanning Studio Sees Success With Text Marketing Campaign
    The Tanning Studio, a chain of tanning salons in Wisconsin, has turned to new media marketing in an attempt to broaden its reach. The salons are using Qittle to send mobile text messages offering recipients a complimentary tan."In the past 10 years, we have moved from ...More
    October 23, 2009
    Posted in News
  • Survey: Consumers Don’t Want Recession-Related Ads
    It seems every other ad on TV mentions the recession or the economy. But a recent survey from AdWeekMedia and Harris Poll suggest that consumers are tired of being reminded how bad the economy is.Twenty-three percent of those polled said recession ads make the brand seem ...More
    October 15, 2009
    Posted in News, Operations
  • Pictures From The 2009 Midwest Tanning Expo
    The 2nd annual Midwest Tanning Expo, hosted by Tan Marketing, a distributor for JK North America, will be held this weekend (Oct. 3-4) at the Westin Chicago North Shore in Chicago. The expo featured a number of industry-leading exhibitors and offered current, new and ...More
    October 14, 2009
    Posted in News
  • Southeast Tanning Expo Early Bird Registration Ends Friday
    The 2nd annual Southeast Tanning Expo, hosted by Forever Tan, a distributor for JK North America, will be held Nov. 7-8 at the Omni Orlando Resort in ChampionsGate, Fla.Register by Friday, Oct. 16 to receive the $49 early-bird special! After Friday, the cost is $59 per ...More
    October 12, 2009
    Posted in News
  • Get Your Name Out There: Promo Products For Salons
    All business owners are concerned about riding out the economic ups and downs these days. Many feel as though they should hunker down—as in, cut marketing expenses—but that’s a mistake. Your best bet is actually to increase branding and promotional efforts ...More
    October 8, 2009 Dan Levin
    Posted in Articles
  • Customer Loyalty: How To Earn It
    There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have.When we surveyed our user ...More
    October 7, 2009 Guy Maser
    Posted in Articles, Operations
  • E-mail Is Preferred Marketing Channel For Consumers
    E-mail is the most popular marketing channel for consumers, according to a new study by Forrester Consulting and sponsored by ExactTarget.Web Pro News reports that results from the "2009 Channel Preference Study" show 92 percent of online consumers have opted-in for email ...More
    October 7, 2009
    Posted in News
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