Marketing

Beyond running their salons, professional indoor tanning operators must develop successful marketing strategies for their businesses. Whether they use a social media outlet such as a website, Facebook, Twitter, Groupon or text marketing; or they invest their advertising budget into coupons, promotions, signage or other forms of media exposure, consistent branding is key.

  • Increasing Your Tanning Salon's Google Search Page Ranking
    By now, hopefully you’re well-aware of the tricks and tips to get your tanning salon’s Web site to show up in a list of Google search results for terms such as “tanning,” “tanning salon,” and “spray tan.” (If you need some ...More
    January 14, 2010
    Posted in News
  • Citizens Demand Access to Health Care Negotiations
    While congressional leaders and President Obama continue to remain silent in response to C-SPAN’s request to let cameras in on health care negotiations, www.letthecamerasin.com is gaining tremendous momentum, attracting more than 14,000 signatures in just 24 hours. ...More
    January 7, 2010
    Posted in News, Operations
  • Ohio Tanning Salon Hosts Successful Tan-for-Cans Benefit
    Norwalk, Ohio-based E's Glow Tanning and Salon raised more than 1,200 cans and boxes of food in a holiday donation drive. The salon’s owner, Erica Knoll, looked online last month for ideas of how her business could make an impact during the holidays.Knoll is said to ...More
    December 17, 2009
    Posted in News
  • Tanning Salon Owners' Best Purchases of 2009
    What was the best purchase your salon made in the past year? LF recently ran a contest for salon owners about this very subject. We asked our readers to tell us what one thing they bought for their business in 2009 that they wouldn’t want to do without (and the ...More
    December 16, 2009
    Posted in Articles
  • Social Media Boosts Small Businesses
    For once, the big guys don’t have all the advantages. Research reveals that Twitter is not being maximized by most Fortune 100 corporations. In fact, the marginal number of followers and posts for these organizations indicates that they use the site to have a ...More
    December 15, 2009
    Posted in Articles, Operations
  • Top Tips to Get Referrals
    For a service provider, nothing can be a better lead generator than a good word-of-mouth (WOM) referral (or more damaging than a bad one).But it can be tricky to measure your WOM reputation. The average business never hears from 96 percent of its unhappy customers. But ...More
    December 8, 2009
    Posted in Articles
  • Who is the Voice of Your Salon Online?
    If you have a Facebook page, a Twitter account, blog, an e-newsletter or Web site for your tanning salon or for yourself as a salon professional, you have an “online presence.” This presence should be an extension of the values and personality of your salon. So, ...More
    December 4, 2009
    Posted in Articles, Operations
  • More Consumers Are Shopping This Season, But Spending Less
    The numbers are out for this year’s Black Friday shopping turnout. Traditionally, the day after Thanksgiving is a time when major retailers and small businesses alike roll out smoking deals in the hopes of luring holiday shoppers into their stores to spend, spend, ...More
    December 3, 2009
    Posted in Articles, Operations
  • 20/20 to Air Tanning Story
    This Friday, Dec. 4, ABC’s 20/20 is scheduled to air an investigative report regarding indoor tanning. Salon professionals are encouraged to tune in to stay abreast of the media coverage that is disseminated.Salon owners are also encouraged to talk with staff members ...More
    November 30, 2009
    Posted in News
  • Tanning Salon Hosts Toy Drive, Despite Sluggish Economy
    Times may be tough, but California tanning salon owner Pennie Curet is focused on helping others this holiday season. It’s been a year since she and her husband Luis adopted a little girl named Jordyn, and thanks in part to all the joy they’ve gotten ...More
    November 23, 2009
    Posted in News
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