Marketing

Beyond running their salons, professional indoor tanning operators must develop successful marketing strategies for their businesses. Whether they use a social media outlet such as a website, Facebook, Twitter, Groupon or text marketing; or they invest their advertising budget into coupons, promotions, signage or other forms of media exposure, consistent branding is key.

  • Connect with Customers in a Slow Economy
    Once-thriving businesses are struggling to survive in today's slow economy.Many are making spending decisions based on "What can I afford?" rather than "Where can I invest my money to make my business grow?" When payroll and other expenses take priority, the advertising and ...More
    May 25, 2010 Cherry Planet
    Posted in Articles, Operations
  • New Twitter Features for Salon Owners
    Twitter is expected to roll out some sleek new features just for business users of the social media site, and blogger Adam Ostrow offers a sneak peek of what’s to come.Contributors  This feature allows multiple users to update one main account using separate ...More
    May 21, 2010
    Posted in News
  • What Facebook’s New 'Like' Button Means for Salons
    Businesses looking to gain online fans may have a new button to add to their social marketing wish-list. News is trickling out about Facebook’s new “Like” button, which is said to mimic online opinion-sharing tools such as Digg and Reddit. Only ...More
    April 26, 2010
    Posted in Articles
  • Reaching Female Tanning Customers Online
    If you’re trying to tap into the broad pool of potential female customers online, perhaps you should consider the traits they’d seek when building social relationships. Research from Q Interactive's Women's Channel shows that female customers are drawn to ...More
    April 26, 2010
    Posted in News
  • Online Coupons Reveal Customer Info
    Print coupons have long been a marketing staple for tanning salon owners. However, these same business professionals would do well to get on board with Internet coupons, which almost tripled in their redemption rate last year alone (to the tune of about 50 million coupons). ...More
    April 21, 2010
    Posted in Articles, Operations
  • Facebook’s Power to Recruit Tanning Salon Customers
    New research shows that some businesses are having measurable marketing success on Facebook. One study indicates that companies using the social networking site to promote their services and products may have a leg up when it comes to customers recommending their ...More
    April 16, 2010
    Posted in News, Operations
  • Desert Sun Tanning Rallies for MDA
    Maple Valley, Wash.-based Desert Sun Tanning recently received a public acknowledgement from the North Sound Chapter of MDA. MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases. Desert Sun’s Shamrocks Against Dystrophy ...More
    April 7, 2010
    Posted in News, Operations
  • More Top iPhone Apps for Small Biz Owners
    It seems that every other week, there’s another “Top 10 Business Apps” article touting the latest and greatest apps for your iPhone, Droid, Blackberry, etc. But the thing is, there really are thousands of apps available to small business owners, with more ...More
    March 29, 2010
    Posted in News, Operations
  • Enhance Your Credibility As A Tanning Salon Professional
    Credibility is not something you automatically have, nor is it something you can bestow upon yourself – it’s something others bestow upon you. And, like beauty, credibility is in the eye of the beholder. Therefore, in order for others to view you as credible, ...More
    March 22, 2010 Jean Kelley
    Posted in Articles, Operations
  • Boob Job Among Tanning Promotion Prizes
    The Tan Company is offering a breast augmentation valued at nearly $6,000 as a prize in its bid to make it into the Guinness Book of World Records. The Forest Park, Mo.-based franchisor is attempting to set a new record for the “largest bikini parade.” The event ...More
    March 12, 2010
    Posted in News, Operations
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