Looking Fit

Marketing

Beyond running their salons, professional indoor tanning operators must develop successful marketing strategies for their businesses. Whether they use a social media outlet such as a website, Facebook, Twitter, Groupon or text marketing; or they invest their advertising budget into coupons, promotions, signage or other forms of media exposure, consistent branding is key.

Using Testimonials to Grow Your Salon Business

Incorporating customer testimonials is one of the most powerful forms of advertising – and it's easier than most salon owners realize. ...More
December 25, 2011
Posted in Articles, Operations
Consumer Survey: Direct Mail Still Tops

Although a recent consumer study shows an increase in the use of Facebook to find business information, direct mail is still king. ...More
December 2, 2011
Posted in News
5 Ways to Increase Your Profits

Want to know how to impact customers (old and new) and increase profits? One of the main keys is good marketing. ...More
December 1, 2011
Posted in Blog, Operations
Key Marketing Strategies to Reach Today's Consumer

Research shows that Americans are skeptical about the economic future, yet optimistic about their personal spending power. Salon owners should use this to hone their brands and marketing. ...More
November 28, 2011
Posted in Articles
Mobile Web Replaces Traditional Sites within 3 Years

A marketing company is predicting mobile websites will be more popular than traditional websites in the next few years – is your salon ready? ...More
October 25, 2011
Posted in Blog
Salon Helps Customers Support the Troops

Connecting customers – and communities – with philanthropic causes is a great way for tanning salons to boost positive public perception. ...More
October 20, 2011
Posted in News
The Salon Digital Marketing Revolution

Tanning salons can greatly benefit from reviewing their online marketing tools and strategy. ...More
October 7, 2011
Posted in Blog
Big Month for Salon Cause-Awareness Campaigns

October is Breast Cancer Awareness month – a prime time for salons to connect with their communities in support of a cause. ...More
September 29, 2011
Posted in Blog
Study Reveals Top Marketing Challenges

A mid-year trends study identifies a shift in marketing priorities – from keeping existing customers to acquiring new ones. ...More
September 27, 2011
Posted in Blog
Salon Marketing: Social Media or Email?

New data finds small businesses that combine email marketing with social media marketing report better list growth and click rates. ...More
September 23, 2011
Posted in Articles