Paris, Tenn.-based Four Seasons recently announced its regional tanning expo lineup for the 2011-12 season. As always, Four Seasons is preparing to offer its salon customers action-packed events that use proven strategies of past expos as a springboard for an even more-intensive offering of educational and networking prospects. New this year, expo activities will include a bevy of interactive opportunities based on smaller-sized forums, as well as revenue-targeted panel discussions.
The excitement kicks off in Tunica, Miss., on Nov. 13-15, 2011, at Harrah’s Tunica Mid-South Convention Center, featuring overnight accommodations at the Horseshoe Casino and Hotel. Highlights include new ways to generate salon revenue, the opportunity to network one-on-one with industry experts, and a host of giveaways and door prizes.
Next, Four Seasons travels to its 19th Annual Southeastern Tanning Expo, the largest on the East Coast, in Winston-Salem, N.C., on Jan. 27-29, 2012. Co-hosted by fellow distributor Forever Tan, this expo will offer additional fare for salons eager to learn how to grow their businesses. Salon owner Lynn Joyce, an attendee of last year’s Winston-Salem event and owner of Electric Rays Tanning Salon says, “Attending the Four Seasons expo was beyond what we expected. We learned how to build our business, get and retain new customers, and how to increase the dollars spent by all of our customers, old and new. Just an incredible, all around great experience!”
Early-bird registration is now available for both Four Seasons events, and in addition to the special price of $34.95 per person, registering early also earns salons Early Bird VIP status, entitling them to various special recognition while at the expo.
Smart Tan Certification and Norvell Sunless Basic Certification will be offered at each expo. For more information or to register now, go to www.fstanning.com or call a product manager 800.325.2769. Inquiries may also be directed to sheila.routon@fstanning.com.
