VersaSpa scored a walking billboard last week as American Idol’s teen hopeful Lauren Alaina showed off a beautiful VersaSpa glow. Her sunless tan was courtesy of Sunlounge Tanning & Spa, a Los Angeles-based certified LiveSunless location. During her performance, the radiant vocalist joined Scotty McCreery in a duet of the country classic, “I Told You So.”
Earlier this month, Heartland Tanning held its 2nd annual “April Fools’ Half-Price Shoe Sale.” The promotion was no joke to customers who took advantage of the savings. Heartland Tanning also enjoyed the antics, setting a new company record for the most shoes ever sold in one day. Salon owners can sign up for weekly e-blast specials featuring savings of up to 80 percent. Contact sales@heartlandtan.com or 800.554.8268 for more info. You never know – some of the company’s new mid-season health and beauty products could make the weekly promotion. Heartland is now offering Simply Slender Full Caps, designed to help suppress appetite and support healthy weight management (and sister product, Simply Slender Lemonade Diet Drink); two new bandeau bikini sets from California Clothing; and Amino Genesis’ Lips To Love lip plumper.
PC Marketing has implemented a color change to its Montego Bay equipment line. The Viper VXF has gone from Champagne to Black Onyx with Silver Accents. Industry veteran Susan Miller said many years ago she saw an opening in the marketplace for an economical line – which led to Montego Bay and the Viper. Revamping the existing Viper VHR to the new Viper VXF was just the continuation of the line’s evolution. “Elegance is the combination of grace, distinction and good taste in appearance,” comments Miller. “We feel the Viper’s performance is second to none in its class; this color change has simply made the Viper VXF more elegant.”
