Nina Neuschuetz, director of marketing at JK-North America, announces the creation of the Sun Academy webinar series. Designed for owners and managers of tanning businesses, these free webinars will help them get ready for the 2011 tanning season.
"The ever-increasing demands of the tanning industry fuel our efforts to remain No. 1 by providing invaluable information in an educational forum to assist in the profitability of tanning business owners," shares Neuschuetz. "The initial Sun Academy Webinar Series is called ‘The Six-Pack of Success’ and will be led by guest speaker John Farr."
Farr, president & CEO of the Power Group is one of the indoor tanning industry’s true "gurus" on salon operations, marketing, sales and human resources. With more than 17 years of industry experience to draw from, he will present strategies to increase market share, quality of employees, marketing brand and revenues.
Set to launch on Wednesday, November 17, the Sun Academy webinar series will teach crucial lessons for any size tanning business. Whether someone owns a large, well-established chain of tanning salons, offers tanning as part of their business, is brand new to the industry or is considering entry into the marketplace, these Webinars provide the necessary insight to avoid costly mistakes and help make them and their tanning business more successful.
The Sun Academy webinar series offers a “six-pack of success” with half a dozen unique topics. The first session, which occurs November 17 at 2 p.m. EST, is titled, “The Human Element of The Bronze Biz – How to Find the Right Employees and How to Keep Them.” The description is as follows: Employee management is one of the most difficult tasks for any business. This free webinar details the most common challenges for owners and managers. From recruiting, training, incentives and leadership, this webinar provides the necessary tools right away so any business can be the place for great tans and great employee talent.
The dates and topics for the remaining five broadcasts are:
12.15.2010 – Marketing Initiatives with Traditional and Social Media: Radio, Facebook, Groupon and More!
01.11.2011 – EFT Membership Building: Find the EFT Program That's Right for You (But Find One!)
02.09.2011 – Customer Recruiting: Getting More Butts in Beds Equals More Bucks in Your Bank
03.09.2011 – The Up-Sell: Ramping Up Customer Equipment Usage and Revenues
04.13.2011 – EFT Retention: Keeping Customers Committed and Your Bills Paid Year-Round
To register, go to this link or visit www.sunergoline.com and look for the webinar highlight.
