Do you treat your salon’s Web site as a chore or necessary evil? Or do you treat it like your profit center, your key window to potential customers, your core marketing tool? Blogger Steve Strauss poses this question to small-business owners in a recent blog.
If you’re in the too-busy-to-maintain-a-Web-site category of salon owners, Strauss recommends using Wordpress, a popular site that bloggers use, to create and revamp your company site. He says though the site is designed for bloggers, it’s easy to use and, the best part – it’s totally free.
He lists a few of the top advantages of Wordpress:
As we mentioned, it’s free, and there are hundreds of themes to choose from. There are some themes that do cost, but are under $100.
It’s easy. Installing and creating in Wordpress is easy-peasy. And, because Wordpress is so popular, you have a large network of others to call on for questions about interacting with the site.
A built-in content management system. Instead of having to contact a rep from your Web development company, Wordpress allows you to update your content whenever you want with their CMS.
Built-in SEO help. Do the words “search engine optimization” automatically take the wind out of your Web creativity sails? With Wordpress, you can just plug in what you want for your key words, tags, meta descriptions and more – and it does the rest.
Source:
Open Small Business Forum: Why You Might Want to Update Your Company Web Site Using Wordpress
