Whether it’s a new tanning salon down the street or the recent rise of mobile spray-tan purveyors, competitors have always tried to get a piece of the tanning pie. This summer, be on the lookout for two retail opponents – new self-tanner lines from Victoria’s Secret and the TV powerhouse sisters, the Kardashians.
Last week, Khloe, Kim and Kourtney announced the launch of Kardashian Glamour Tan, a “colorless, odorless self-tanning gel that creates a gorgeous color in just a few hours.” The product is available nationwide at Sephora cosmetic stores.
The Victoria’s Secret Beach Sexy Collection was announced as a limited-edition release. The collection includes a “Flawless Airbrush Instant Bronze Body Spray,” as well as moisturizers and lotions boasting properties such as tan-extending, gradual tan with SPF, bronze instant tan with tint, and shimmer.
The Kardashians and Victoria’s Secret have significant branding power with young women. Salon owners should assess their marketing efforts to ensure they continue to reach this demographic.
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Source:
Trendhunter Magazine: Socialite Self-Tanners
