It seems every other ad on TV mentions the recession or the economy. But a recent survey from AdWeekMedia and Harris Poll suggest that consumers are tired of being reminded how bad the economy is.
Twenty-three percent of those polled said recession ads make the brand seem “more realistic,” while 27 percent said they make the brand seem “manipulative.” Twelve percent found them “depressing,” making them less likely to buy the brand. The majority, 39 percent, said they are “indifferent” to these types of ads.
When comparing males to females, the majority of women found the ads “realistic,” while the majority of males found them “manipulative.”
Source:
