E-mail is the most popular marketing channel for consumers, according to a new study by Forrester Consulting and sponsored by ExactTarget.
Web Pro News reports that results from the "2009 Channel Preference Study" show 92 percent of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional messages across every age group.
When it comes to social media, on the other hand, 70 percent of consumers who visit Facebook at least once a month are a fan of at least one company/brand but they also say they have never given a company permission to send them information through a social network.
This indicates that marketers should use e-mail to market to consumers and use social media to listen and engage with customers.
Source:
Web Pro News: Email Marketing Most Popular Channel For Consumers
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