The past two days have presented the industry with a media crisis—the news regarding the new classification of tanning equipment appeared in all the major wire services, as well as hundreds of newspapers and news Web sites.
The ITA participated in dozens of interviews and feel the industry’s message was well-received. The ITA wants to thank the industry for its support during this crisis and notes that, while it fell short of raising the $50,000 needed to place an ad in the New York Times, the association was able to run the ad in the New York Post for substantially less money. The PR team at Berman and Co. assures this placement will be just as effective. (Click here to view the ad.)
Of the many pledges received to cover the cost of the ad, the ITA would like to acknowledge the following contributions:
- Max Recone (MR International) — $5,000
- Rick Kueber (Sun Tan City) — $5,000
- Diane Lucas (Palm Beach Tan) — $5,000
- Marty Price (CelsiusTan) — $2,000
- Rocco Viele (Golden Tans) — $1,000
- Steve Mackin (Solartech Inc.) — $500
It is likely that media coverage will continue on this report at least through the weekend. The ITA strongly recommends that salon owners use the materials provided yesterday in response to any requests for comment from your local media, and stresses that salon owners should not feel obligated to allow cameras or reporters in their salons. If you do not feel comfortable talking to the media, the ITA asks that you refer the reporter to the association.
Source:
Indoor Tanning Association (ITA)
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