Planet Tan Inc. has entered into a acquisition agreement that will transfer ownership of Planet Tan from founder and CEO Tony Hartl to Palm Beach Tan Inc. The merger marks the end of a successful entrepreneurial endeavor for Hartl, who opened the original three Planet Tan locations more than 13 years ago.
“This merger between two of the most respected names in the industry will strengthen Planet Tan and take the company to a new level, as well as open new doors and avenues of growth,” Hartl said in a statement to his staff. “I truly believe the best is yet to come for both Planet Tan and the indoor-tanning industry.”
The company will continue to operate under the popular Planet Tan brand that was built on a combination of hip marketing (featuring the advertising tagline, “Feed your ego”) and friendly Midwestern values.
For Hartl, the change means an opportunity for new adventures. His immediate plans include running a marathon in December, followed by traveling the world for three months to hike, read, and “try a lot of fantastic red wines.” He is also looking forward to writing his first book on the subject of business.
Source: Planet Tan Inc.