PDXdesigns.com announces the release of its tanning-specific marketing programs, designed to create optimal brand recognition for independent salons nationwide. These complete, packaged programs are customized to meet the needs of the salon owner and fit the direction that the salon intends to follow, and incorporate room ads, e-mail campaigns, Web site design, direct mail, newsletters, SMS text messaging and much more.
“The idea is to offer salon owners all of the benefits of a full-service marketing and graphic design department that the larger franchises have access to, but at a fraction of the cost,” says Gabe Storm of PDXdesigns.com. “We really are trying to give the independents a fighting chance against the competition. With so many franchise corporations out there, the competition is really heating up—pun totally intended.”
PDXdesigns.com has taken a duel-platform approach to tanning-salon marketing, focusing not only on the beauty and vanity aspects but also on the health and wellness benefits.
“With new information coming out everyday on the benefits regarding the controlled exposure of indoor tanning, it’s important that salon customers are aware of the facts,” Storm says.
PDXdesigns.com plans to offer its services through short-term commitment subscriptions with packages to meet any budget. PDXdesigns.com also plans to offer business and aquisition consulting for salon owners as they grow their businesses.
