Mystic Tan announced it will launch a self-apply tanning product line for Sephora, a beauty products retailer. The line will be in Sephora stores beginning in March.
Through this line, Mystic Tan will introduce an entirely new audience to the Mystic Tan brand—the self-apply market. While the self-apply market has many competing brands, there is no distinct leader. Mystic Tan hopes to emerge as the category leader and provide exposure to all that Mystic Tan has to offer, which will create a brand awareness that will benefit all of Mystic Tan’s product lines.
Look for Mystic Tan to announce some exciting initiatives to support the tanning salon product lines soon.
