Altamonte Springs, Fla.-based South Beach Tanning Co. has retained the iFranchise Group to help launch its brand into a national franchise chain. Founded in 2003, South Beach Tanning Company is a unique chain of upscale salons with a South Beach chic appeal, and offers its clients a specialized choice of state-of-the-art equipment and the latest tanning accessories that deliver exceptional results.
The addition of franchised locations will give South Beach Tanning the opportunity to bring its unique brand to different cities at an accelerated pace. South Beach Tanning Co. also will continue the expansion of its corporately owned stores, and several more locations are already in the planning phase.
“We are extremely excited to be working with the top franchise consulting firm in launching our brand into a national franchise chain,” says Brian Hibbard, president and founder of South Beach Tanning Co. “We have always felt we were on top of the industry with our concept and established a brand that would be extremely easy to franchise. Given the number of inquiries we get concerning franchise opportunities, we believe it is the natural progression for our business to take this step and continue to expand using a franchise-business model.”
South Beach Tanning will officially launch the franchise marketing program at the Franchise Expo South in Miami on Jan. 11-13.
