| JANUARY |
| Features |
2008 Annual Buyers
Guide & Resource Directory
Industry Trends 08
Spotlight On New Products
Using The Media To Your Advantage |
| Marketing |
Staffing For The
Season |
| eBook
& Webinar Opportunities |
Suggested Topic:
Become A Retail Powerhouse |
| FEBRUARY |
| Features |
Annual Marketing
Issue
Working Your Marketing Mojo
The Art Of Upselling
Employee Certification
Skin Typing & Photosensitivity |
| Marketing |
Spring Break Sales
Success |
| eBook
& Webinar Opportunities |
Suggested Topic:
Get The Most Bang For Your Marketing
Buck |
| FEBRUARY
15 |
| Features |
Annual Top 250 Salons
Issue |
| MARCH |
| Features |
Annual Lotion Issue
Lotion Showcase 08
Retailing Secrets Revealed
Product Development, Packaging &
Pricing
Tax Talk |
| Marketing |
A Perfect Marriage:
Bridal Season Sales |
| eBook
& Webinar Opportunities |
Suggested Topic:
Expand Your Profit Center |
| MARCH
15 |
| Features |
Annual LOOKING FIT
Fact Book |
| APRIL |
| Features |
Annual Regulatory
Issue
Regulatory Roundup
Lobbying 101
Advertising & The FTC
The Inspection Process |
| Marketing |
Adding Profits With
Ancillary Services |
| eBook
& Webinar Opportunities |
Suggested Topic:
Become Media Savvy |
| MAY |
| Features |
Annual Lamp Issue
Lamp Trends 08
Lamp Showcase
Lamp Disposal Defined
Exposure Schedules & UV Output
Protective Eyewear |
| Marketing |
Upgrading Strategies |
| eBook
& Webinar Opportunities |
Suggested Topic:
Lamp Application Guide |
| JUNE |
| Features |
Summer Sales Issue
Sunless Report 08
Hydrotherapy
Light Therapy
Increasing SPF Sales |
| Marketing |
Capturing Spa Sales
Dollars |
| eBook
& Webinar Opportunities |
Suggested Topic:
Increasing Dollars Per Customer |
| JULY |
| Features |
Annual Software Issue
Salon Management Software
Building Your Web Presence
International Dateline |
| Marketing |
EFTs |
| eBook
& Webinar Opportunities |
Suggested Topic:
Security & The Salon |
| AUGUST |
| Features |
ITA Tanning World
EXPO Pre-Show Issue
Salon Start-Up Strategies
Budgeting For The Season
Advertising On A Shoestring Budget
Up Close & Personal With The ITA |
| Marketing |
The World Of
Franchising |
| eBook
& Webinar Opportunities |
Suggested Topic:
Financing For The Future |
| SEPTEMBER |
| Features |
ITA Tanning World
Expo Show Issue
State Of The Industry Report 08
New Product Pavilion
On The Show Floor
Inventory Insights For The 09
Season
Becoming An Ambassador For Tanning |
| Marketing |
Teaming With Your
Distributor |
| eBook
& Webinar Opportunities |
Suggested Topic:
Are You Competitive In The Market? |
| Bonus
Distribution |
Bonus Distribution:
ITA Tanning World Expo 2008
(Nashville) |
| OCTOBER |
| Features |
Planning For 2009
Inventory Insights For The 09
Season
Think "Green" In Your
Salon
Window Dressing & Retail Signage |
| Marketing |
Certification Equals
Success |
| eBook
& Webinar Opportunities |
Suggested Topic:
Using Promotional Products To
Heighten Your Brand |
| NOVEMBER |
| Features |
Salon Business Basics
Equipment Essentials
Avoiding Financial Fiasco
Managing & Motivating Employees
Vitamin D Update
Having The Right Equipment |
| Marketing |
Mix For Success |
| eBook
& Webinar Opportunities |
Suggested Topic:
Promotions For 2008 |
| DECEMBER |
| Features |
Focus On The Future
Industry Predictions For 09
Creating A Superstar Staff
Remodeling Done Right
Insurance Issues |
| Marketing |
Partnering With A
Lender |
| eBook
& Webinar Opportunities |
Suggested Topic:
Philanthropy As A Marketing Tool |
* Publisher reserves the
right to alter editorial calendar at any
time.
** Suggested topics and dates subject to
change.
|
