Breaking News: Heartland Tanning Acquires TanAmerica

Heartland Tanning Inc. is excited to announce its acquisition of Sacramento, Calif.-based TanAmerica and its plans to use the West Coast location as the fifth Heartland distribution point for lamps and lotions.

“This is a good fit for us for several reasons—TanAmerica represents true industry leadership in equipment design and style,” says Greg Henson, CEO of Heartland.

Peter and Julie Demetras, founders of TanAmerica, share Henson’s excitement regarding future possibilities. “We look forward to working with Greg and his winning team and blending these two great companies together,” Peter Demetras says.

The 2008 ITA Tanning World Expo will be the first public display of the merger between the two companies. Salon owners can stop by Heartland’s booth to see the newest TanAmerica and Heartland equipment, including the new X2-Sky—the next generation in high-pressure tanning—and the SunDazzler—a newly designed low-pressure booth.

Heartland and TanAmerica each have 25 years of superior customer service; together, they offer salon owners 50 years of experience in the industry.

For more information, call (800) 554-8268 or visit www.heartlandtan.com.