Aloha Tanning Plans To D-Feat Deficiency

Marion, Ohio-based Aloha Tanning is participating in the effort to fund the continuation of vitamin D research, specifically in regard to the link between deficiency and the risk of breast cancer.

The campaign, D-Feat Breast Cancer, is being supported by patrons of the professional indoor tanning industry across North America. Indoor tanners are being asked to donate $1 to $5 to support vitamin D/breast cancer research.

Breast cancer currently is the leading cause of cancer death in North American women. In 2008, there will be 200,000 new breast-cancer cases discovered in the United States and Canada, and 45,000 women will die from this disease—about 45 times more deaths than those caused by non-melanoma skin cancer.

A University of Oslo research team recently reported that 10 times as many cancers are prevented by the vitamin D generated from regular sun exposure than are caused by overexposure to the sun.

“The public deserves fully funded vitamin D research, and Aloha Tanning is doing its part,” says Brock Meadows, owner of Aloha Tanning.