Palm Beach Announces Multi-Unit Franchise Agreement In Alabama

Adding to more than 200 Palm Beach Tan and Desert Sun Tanning salon locations nationwide, Palm Beach Tan, Inc. has inked a multi-unit franchise agreement in Alabama.

Palm Beach Tan executives plan to convert 14 existing Premiere Tan and SunTime Tanning locations throughout Alabama into Palm Beach Tan franchised locations. In addition, the group has signed a deal to open two new Palm Beach Tan salons—one in Florence, Ala. and one in Tuscaloosa, Ala.—by end of the first quarter 2008.

This franchise agreement falls under Palm Beach Tan’s conversion program, which offers conversion franchisees access to cutting-edge marketing tools, national advertising campaigns and initiatives, a comprehensive training and support program, and access to Palm Beach Tan’s purchasing power of supplies and equipment. One hundred percent of the savings are passed directly on to franchisees to help strengthen their bottom line. The company also offers an attractive royalty structure for conversion franchisees.

“Now more than ever, the success of our conversion program is spreading throughout the nation,” says Diane Lucas, president and COO of Palm Beach Tan. “We are excited to bring quality, independent salon owners and development groups into the Palm Beach Tan family. The team at Premiere Tan and SunTime Tanning brings many years of industry experience and knowledge along with a top-notch management team into our system.”