Lectric Beach Tanning Club’s Symposium A Success

Milwaukee-based Lectric Beach Tanning Club hosted its inaugural lotion symposium Oct. 24 to spread the word about the positive effects of the sun and the importance of skincare to its members.

Held at the Best Western Milwaukee Airport Hotel & Conference Center, the catered event included a debate, discussions of Lectric Beach’s new equipment and multiple giveaways—including gift baskets, tanning gift certificates and a pair of roundtrip U.S. airline tickets (earned by Lectric Beach with frequent flier miles accrued during equipment purchases). In addition, Megan Rutherford, Australian Gold’s salon trainer, presented AG and Swedish Beauty product information to attendees.

“Megan did a great job—she is such an enthusiastic and bubbly speaker and she lent a real air of professionalism and expertise to our event,” says Melanie Murphy, vice president of Lectric Beach Tanning Club. “Even long-time tanners need to be reminded of the benefits of using a quality lotion. We’re planning to add Designer Skin products to our lineup too, so we’re inviting Megan back to stir up excitement all over again at that time.”

Lectric Beach’s upper Midwest distributor Tan U International and equipment manufacturer ETS Tan contributed lotion samples, posters and bottles for the symposium.

“Our clients felt special, which is just what we were hoping to achieve,” Murphy says. “They already love to tan and they left our symposium armed with facts about how vitamin D studies are changing the way we look at sunlight, and with an armful of product and free tanning opportunities to share with friends, family and co-workers.”

After all the positive feedback, Lectric Beach Tanning Club is gearing up for a second event in January 2008. Different clients will be chosen for invitations and the newest product information will be presented.