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Looking Fit eBook series

Looking Fit now offers an online library of supplements covering the tanning marketplace.


Trade Show Survival Guide

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Every year, thousands of salon owners from across the country attend a variety of trade shows—from regional distributor symposiums to the annual ITA Tanning World Expo. Whether you are a new salon owner who will be attending a trade show for the first time or a veteran who has been-there-done-that a million times over, there are many things to keep in mind when preparing for and attending these events. Download this FREE eBook to help you make the most out of your trade-show experience.

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Salon Software, E-Mail Marketing & Online Branding

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Get your salon “wired” to increase efficiency and profits! Our new eBook goes beyond software to explore how new technologies can help streamline operations, gain new business and stand out amongst the competition. An invaluable resource for the tech-novice to the tech-savvy, salon owners will gain the know-how they need to become a Salon 2.0.

Salon technology is the key to building your business. Unfortunately, it can seem overwhelming—but not anymore! Download this FREE eBook to learn about:

  • Choosing the right salon software program for your salon (including tips on what features to look for and why);
  • Implementing successful e-mail and text-message marketing campaigns;
  • Building your brand online through a salon Web site; and
  • Increasing your reach through targeted marketing with salon social-networking profiles.

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Power Shopping: A Guide To Equipment Basics

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You’ve got your salon name, your site, your floor plan and your décor. But none of that matters without the right selection of equipment. Yet with the number of choices in today’s cutting-edge equipment market, it’s easy for a first-time salon owner—or even a veteran owner—to be overwhelmed in the process of deciding what units to buy. Fortunately, you can download this FREE eBook to learn all about the process of buying equipment, including a glossary of equipment terms and tips from some of the industry’s leading equipment manufacturers.

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Creating A Bikini Boutique

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In today’s marketplace, a salon must set itself apart from the rest of the crowd. Enter the new trend of the boutique salon, which offers clients a chance to pick up cute swimwear and apparel after a tanning session—this not only makes a salon stand out, it also opens the door to increased revenues. However, there are a few things you should know before diving in. Download this free eBook to find out how to create a bikini boutique in your salon and increase your bottom line.

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A Guide To Working With A Distributor

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A distributor acts as a liaison between salon owners and a variety of manufacturers and suppliers-which means that they are a salon owner's lifeline to products, equipment and supplies. In today's competitive industry, it also means that partnership with a quality distributor can be the difference between success and failure. Download this FREE eBook to learn more about the role of the distributor in the tanning industry and advice on what to look for when choosing a distributor. 

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Franchising It's A "Brand" New Era For Indoor Tanning

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This e-Book is an invaluable resource to understanding franchise opportunities in the tanning marketplace. As a potential salon owner you need to know what to look for in a start-up operation that is franchise related. As a current salon owner you need to understand the opportunity presented to convert to a franchise operation. Download this FREE e-Book for timely advice and know-how now.

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Salon Start-up Basics

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This e-book is an invaluable source to starting a tanning salon. As a salon owner you need the ability to know your customer's desires and how to find the right tools and equipment that will keep bringing them back for more. Download this FREE e-book for timely advise and know-how now.

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Vitamin D

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Play a leading part in educating today's consumer about the benefits of Vitamin D and in particular UVR-induced Vitamin D. Download this e-book today and start spreading the positive news about tanning!

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Lamp Application Guide

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Lamp Application Guide
This e-book is an invaluable source to the tanning salon owner when it comes time to replace lamps. The Lamp Application Guide provides needed, detailed information on the many different brands of tanning lamps on the market today. That's why we've created our FREE Lamp Application Guide filled with informative, get-started articles, as well as more advanced advice.

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Business Strategies for Excellence

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Business Strategies for Excellence
Help chart a successful season with great business strategies to keep your day-to-day salon business on track year-round. Download this guide to excellence today.

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Sunlight and the Skin
Photosensitivity is a physical reaction that occurs in varying degrees to a certain portion of the population. It occurs when different drugs or medical conditions react with ultraviolet light to cause the body to become more sensitive regarding the skin’s acceptance of ultraviolet light. This downloadable list of photosensitizing drugs and agents that may cause a photosensitive reaction.

While this list is comprehensive, it does not list the newer medications on the market. If you have any concerns, have your customers consult with their doctors or pharmacists to see if they can withstand UV exposure--indoors or outdoors.

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Get The Most Out Of Your Trade Show
As a salon owner, your most important business asset is you—not your tanning equipment, salon software, not even your customer database. Likewise, your most valuable business resource is other people. As such, it’s vitally important to increase your value as a salon business owner and network with others. One of the bestways to accomplish both these objectives is by attending industry trade shows and events.

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