Marketing & Business Strategies

Lotion sales account for a good portion of a salon’s monthly revenue—10 percent to 30 percent, to be exact, according to statistics from LOOKING FIT’s Top 250 Salons issue. If you are closer to the 10-percent range, do you drive that percentage up simply by selling more lotions? Not necessarily.Increasing your lotion sales volume certainly will help, but if the ...

There are countless advertising mediums available to business owners today, from print advertisements and billboards to radio jingles and television commercials. Of all the mediums available, direct-mail marketing is one of the most popular, due to its ability to produce new customers and generate repeat business. Case in point: 77 percent of non-customers reported that direct mail was what drove ...

These days, taxis encouraging people to subscribe to iTunes or invest with Morgan Stanley are quite common. Likewise, restaurant delivery cars emblazoned with store logos, products and prices cruise around the roads. This trendy method of "mobile billboard" advertising—which boasts a 97-percent recall rate according to Outdoor Advertising Magazine—is something tanning salon owners might consider using to spread the word ...

Picture yourself in line at the grocery store, surrounded by magazines, candy, gum, drinks and a million other items. You didn’t come in to buy any of those products—but how often do you pick up a tin of mints anyway? Fairly often, if research is correct. In fact, it is estimated that 53 percent of in-store purchases are made on ...

From the practical—tanning lotions and nail protection—to the tempting—island-y hair clips and lip gloss—these hot products won’t stay on your countertop for long.   Read more...