Offer Immediate Value with Text Message Marketing
When it comes to offering your indoor tanning customers a special, it’s best to have fast redemption rates. The sooner a customer redeems a coupon, the better you can measure your ROI (return on investment) for that campaign. With traditional marketing however, your coupon is likely to get lost in the mail or simply be overlooked in an e-mail or on television. That’s where mobile marketing comes into play. By mobile marketing using text messaging, customers can be reached instantly and special offers can be redeemed much faster.
Mobile special offers are also easy to send out and can reach the audience immediately. The vast majority of consumers carry their mobile phones with them most of the day. This means no matter where a customer is or what the customer is doing, there’s a way to reach them.
Not only can the special offer reach the customer, but it’s likely to be read quickly, as well. About 95 percent of text messages are read, most within the first 15 minutes. That’s a read-rate of five times more than e-mail messages and nine times more than direct mail! After all, the first requirement of any promotion is that the offer is made known to the customer.
Once the customer has their mobile special offer, they are able to act on it right away. There is no time wasted in printing coupons or looking up current specials. The customer gets this news delivered to them, wherever they are. In these days of increasing mobility – especially with a business owner’s increasing need for high ROI – it’s imperative your promotions come to the customers, rather than relying on the opposite.
In addition to coupons and offers, text message marketing can also be used as a way to immediately connect with customers regarding time-sensitive information. Store closings or holiday hours can be instantly provided to customers via a friendly text message. Appointment reminders also work perfectly with text messages. No more listening to automated voicemail reminders, when the information can be instantly sent in 160 characters. In the end, it comes down to one concept: If you want fast results, connect with customers as quickly as possible.
Kara Kamenec – an avid blogger and social-network specialist – is the copywriter for Text Ripple, based out of southeast Michigan. Since 2006, the mobile-marketing company has enabled business owners in a wide variety of industries to create long-term relationships with customers through easy-to-use text messages. For more information, visit www.textripple.com or call 877.9.RIPPLE.