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Karen Butler

Karen Butler
Tanning Community Manager
kbutler@vpico.com

West Coast Tanning Expo – Register Now & Save, Win!

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I love attending industry events – they’re a great opportunity to meet other salon professionals and discuss what everyone is seeing in their businesses. Beyond the networking, I always learn a ton from the education sessions, and I enjoy meeting product and service providers and getting to experience their offerings firsthand. And I haven’t even mentioned the cocktail parties, free luncheons or prizes yet!

JK-North America’s 3rd Annual West Coast Tanning Expo in Las Vegas is sure to be a great show. You can’t beat the location, and even though it’s a quick flight for me from Phoenix, I know lots of salon owners from other parts of the country who are coming in simply because it is the West Coast event of the year.

Salon owners should be pumped up about the opportunity to win the grand prize of a Sun Angel S46 (MSRP: $53,995). A recent discussion thread on TanToday.com revealed this is the one piece of equipment that is tops on many salon owners’ “next purchase” or “most desired new item” list. If you are planning to purchase one this year, I’d venture to say you’re not going to be able to beat the special show-attendee pricing Ergoline is famous for offering.

Even if you don’t go home with the Sun Angel, you can still test out the first-ever collagen-producing unit in Ergoline's history – the Beauty Lounge. This unique stand-up booth offers benefits in skin rejuvenation and muscle toning by synchronizing visible red light (non-UV) wavelengths together with pre-programmed platform-based vibration exercise technology. It’s an ideal revenue stream with opportunities to attract new salon clients from all demographics – and the service is free of the new 10 percent tax on UV services that goes into effect July 1.

The JK Vegas exhibit hall will feature the latest in tanning equipment, lamps, salon software, financing, lotions, modular wall systems, accessories and event-only sales promotions. Although the show is less than two weeks away, you can still get in on the action – and, at a discount, no less. If you sign up by this Friday, June 4, you can save nearly 20 percent off your registration.

The scheduled events begin Monday morning, June 14 and run through Tuesday, June 15. Plan to arrive on Sunday, June 13 to check in at registration from 3 p.m. to 6 p.m., so you can connect with other salon owners that evening and be raring to go the next day. The host hotel is Caesars Palace.

For more information, visit the Sun Ergoline Web site or call 800.643.0086, ext. 2288.

I’ll see you there! –Karen

Related Article:

JK-North America Announces 2010 West Coast Tanning Expo

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