Security Cameras: The Basics

Recently, we wrote a blog about two shoplifting incidents that occurred in one of our salons that brought the necessity of security cameras to the forefront of our minds—thankfully, we were able to use the camera footage to catch the theives. (Click here to read that blog.) Unfortunately, many business owners feel they can’t afford to install a surveillance system. But, frankly, we are proof that you can’t afford not to! And, if our experiences don’t sway you, consider this: According to the FBI, one theft occurs every 4.8 seconds and small businesses that are not visibly protected by a security system are more likely to be burglarized. That is why more and more business owners are looking into products to help secure their businesses.

Video surveillance is also referred to as closed-circuit television or CCTV. A basic security camera system includes the cameras, cables, connectors, a monitor, a recording system and power supplies. There are two main types of systems—wired and wireless. Wired surveillance cameras are ideal to use when you want to install a camera in a specific location and do not intend to change that position; however, wired cameras can be tricky to install and may require that you enlist the help of a professional. Wireless surveillance cameras, on the other hand, are very easy to install, which is one of the reasons these systems are becoming increasingly popular. In addition, wireless cameras offer you the ability to change the position or location of the camera at any time. However, because a wireless system must transmit its signal through the air, the image it records may not be as high-quality as that of a hard-wired camera.

When you are researching your surveillance system options, the first thing to think about is how many cameras you want. Are you focusing on just the reception desk, or do you need to keep an eye on several different parts of the lobby? Other things to consider are whether:

• You want audio as well as video-recording capability.
• You want images recorded in color or black-and-white.
• You will need to monitor outdoor activity as well as indoor.

You will also need to assess whether there is a power source near your planned location for the camera. If not, you may want to look into a camera that can run on battery power rather than through an outlet connection. In addition, think about whether you want to connect the camera to a computer. This allows you to view the images from anywhere using an Internet connection—if this is important to you, look for a security camera that includes the required software (many do).

How you answer all of these questions will help determine the type of system you will need. In addition, you should look into any legal restrictions regarding security systems before installing anything in your salon. In many states, business owners are obligated to notify people that they are being recorded by a surveillance device—be sure that you are in compliance with your state regulations.

Security systems have come a long way in the last few years—many are easy to install and operate, and can be purchased for a reasonable price. In fact, a number of salon owners on TanToday report that they simply bought a surveillance unit on sale from their local Costco. Similar do-it-yourself options are available for direct purchase through companies that specialize in surveillance equipment (see sidebar for the Sentinel 10). Or, you may decide that you prefer to hire a company to provide monitored surveillance services for you. Whatever you choose, be sure to thoroughly research all of your options to ensure that you make the best purchase for your salon’s specific needs.

Luke and Lori Golueke are the founders and operators of Aruba Tanning. Originally from the video-rental industry, they decided to jump into tanning head-first in 2002 because they viewed the tanning industry as segmented and in need of more professional operators. Today, they operate two salons in Maryland—one in Abingdon and one in Cockeysville—that feature more than more 45 pieces of equipment from Ergoline and Mystic Tan, as well as Norvell airbrushing and a 1,500-square-foot spa area devoted to massage. They are in the process of offering franchise opportunities to expand the reach of the Aruba Tanning brand, which is the first and only franchise to offer a store-in-a-store concept (tanning and massage services) under the same roof. Franchise locations will be operated under the Aruba Sun and Spa trademarks.

Related Content:

Security Cameras ... Yes, You Need Them

Salon Security