Impulse Buys, Countertop Displays & POP Sales

The difference is that point-of-sale displays are supposed to grab prospective customer attention as they are contemplating making a different purchase—one reason that these displays work well on reception counters. Customers that are waiting to check in or pay for another item are likely to browse the products on the counter while waiting. The only drawback to countertop displays is that they can be difficult to design because of limited space. Fortunately, most manufacturers of POP sales items have accompanying countertop displays available for purchase, which takes out the guesswork of designing your own. Similarly, companies such as Dallas-based Walls+Forms, Inc. have a wide selection of POP displays—including built-in counter designs and freestanding display accessories—that you can buy and leave as is or customize to fit your salon.

Regardless of whether you create your own display or buy one pre-made, it’s important to make sure the display can quickly convince consumers that the product is right for them—this is the key to successful POP sales. This generally is achieved by including a few key phrases on the display that will assure customers that they are making a smart buy. These phrases will vary based on the nature and category of the product; for example, the display may highlight a product’s effectiveness, taste or scent. This saves customers the time and aggravation of scanning the product packaging and/or label to determine if it is a good choice for them. As an added bonus, it means that the display sells the products without you having to say a thing.