Nail Services

Nails, like hair, have long been a woman’s pride and joy. Many women go to extensive lengths to preserve the benefits and improve the look of their nails. You, the salon owner, could capitalize on this great love of nails. There’s not a woman in the world who doesn’t want to look pretty, and that includes not only her skin and hair, but also her hands. Of course, the overall appearance of the hand only can be as good as the nails which grace it.

There are a myriad of services available for either beautifying natural nails or adding to them. Those services include sculptured nails; nail tips with acrylic overlays; overlays over natural nails; linen nails made from a combination of glue and linen or tips with linen overlays; silk with a silk linen overlay; paper wraps made out of a tea-bag type material and placed over natural nails; manicures; manicures with liquid wraps and fiberglass wraps; or tips with a fiberglass overlay.

There are so many services that it can be overwhelming, so let’s take things one step at a time. The benefits a tanning or full-service salon can reap from incorporating nail services are tremendous. The main thing a salon needs is money, and nail services have the capability of increasing salon revenue.

Besides the obvious monetary benefits, what other benefits can you receive by adding nail services? The salon owner must be aware that by hiring a cosmetologist, they are not only licensed to do nails, but also hair and make-up. Put this to use; make it work for you. Don’t let that tanner leave your salon and go down the street to get their nails done. You do it for them.

One of the most important factors in adding nail services is that it takes up very little space. All it requires is a small, roll-around manicure table and stools for the manicurist and the client.

Before you think about incorporating nail services into your salon, you need to know which services will be conducive to the tanning environment. You should be aware that all nail services are not conducive to this salon environment. It’s important to your business that you don’t find out the hard way that acrylic nail services don’t work well in your type of salon.

Regardless of the ventilation systems on your tables and in your salon, the smell that acrylics produce is very strong. In fact, the warm environment in a tanning salon can amplify the smell of acrylic tremendously. Probably half of a tanning salon’s customers are men, and men have a hard enough time putting up with nail polish remover; can you imagine how they’d feel about the smell of acrylic?

The bottom line is that you don’t want to lose 50 percent of your customers just to bring in acrylic nail services. Bring in services such as manicures, pedicures, silk wraps, linen wraps and fiberglass nails.

If you already have a cosmetologist in your salon, you already have personnel licensed to perform nail services, so take advantage of it. All you need to do is get them into some training classes. The procedures can be picked up quite easily by a cosmetologist, and the return profits are great. For example, manicures are performed once a week and all other nail services are done once every two weeks. This means that clients won’t be coming in just to tan or tone; they also will be coming in weekly to have their nails serviced, adding that much more to your income.