Waxing Services

Pricing wax treatments involves some investigation. Experts recommend contacting local salons to get a better idea of how much to charge for the services. Salons have to be aware of your market area, and do your research.

Depilatory wax-treatment prices generally are regionalized. However, the size of the area to be waxed and how much hair needs to be removed also play a factor in pricing.

The price for paraffin treatments can be based on how long the room will be used for one treatment. For example, one session can tie up the room for almost an hour. If the body treatment generates less money in that time than a tanning room, a salon owner could charge accordingly to make up the difference.

Once prices are established, wax treatments can be marketed using current methods used at the salon, but targeting athletic-minded individuals.

To promote paraffin treatments, provide a complimentary hand dip that allows clients to experience the sensation. Dipping one hand will allow the client to compare the treatment’s effectiveness between hands.

Advertising treatments outside of the salon can include cross-promotions with like-minded businesses. Try marketing at local gyms or runners’ clubs where salon owners can reach body builders, cyclists, swimmers, marathon runners or triatheletes—anyone who may prefer no hair. Also try advertising in sports-specific retail shops with signage or fliers.

Wax treatments at a tanning salon can increase traffic as well as provide extra income for the salon. A good place to begin is with the right licensed skincare professional and a quality line of products and equipment for use and retail. Pursuing a market through effective marketing can possibly expand the clientele base and bottom line.