Facial Services

The gel mask may be clear or tinted and should be spread on the face evenly. The first type of gel mask is the peel-off type. This mask is allowed to dry on the face and usually is peeled off in one piece. The peel-off mask prevents evaporation of perspiration and forces the moisture into the corneum layer of the skin.

The second type of gel mask, also called a jelly mask, does not necessarily need to dry on the face since its active ingredients can be more beneficial to the skin before it dries out. This type of mask helps to hydrate the skin. It does not absorb or remove oils, dead cells or debris; however, it’s beneficial because of its calming, soothing and refreshing effects on the skin.

Commercial masks used in the salon usually come in bulk form. Once a salon owner decides the mask to be used for the client’s particular skin condition, enough ingredients for one application is placed in a container. Some masks, such as a yeast mask, come in dry powder or in flake form and must be premixed.

In addition, masks such as the yeast mask or the herbal jelly mask are beneficial for most types of skin conditions and may be applied to the entire face and neck. However, others may be formulated for a particular skin condition such as dry skin or oily skin. Therefore, in the case of combination skin, each area of the face must be treated separately for its particular condition. Masks formulated for dry skin are applied to the dry areas and masks formulated for oily skin are applied to the oily areas.

Although a salon can accomplish wonderful things by offering facials, it is up to each individual to continue the process by using skincare products at home as well. By offering these types of products, salons can allow clients first to try many of these therapies in the privacy of their own homes.

Most general marketing guidelines also apply to marketing facial and skincare products. Every culture has its own perception of what is good and bad. Until recently, Americans have not had the advantage of growing up in a society that values spa treatments as a prescription for a good life. Teaching clients about these services, including facials, is the first task for American salon owners. Once clients are educated about the tremendous benefits of these therapies, acceptance and then demand naturally will follow.