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Skincare Services

04/28/2008
Continued from page 2

6. Physicians

The most drastic level of skin services are performed by those with licenses to practice medicine. Be they dermatologists, plastic and cosmetic surgeons or doctors of other specialties, their services can more dramatically affect the condition and function of the skin than those of any other skincare practitioner. Although they approach skincare from a very different direction and usually are not taught cosmetic treatments, they certainly are practicing skincare nonetheless.

The range of procedures and products open to them is far too extensive to discuss here, nor would such a discussion even be profitable. However, since they are becoming increasingly open to working with others in the skincare industry, any valid description of the field must include them.

The Bottom Line

As the recent surge in popularity attests, skincare is a diverse field with a lot to offer. Although there is some overlap between the different levels, most are not in competition with one another. Each level has its own strengths and limitations, many of which are imposed by the customers. For example, the client who is interested in a $25 facial at a beauty salon will not be easily swayed into parting with the $75 to $80 charged by many skincare and paramedical clinics. Nor will the client who has justified the expense of the latter treatment and become accustomed to its effects be satisfied with the results of the former.

Together, all six levels can cooperate to enhance the value of skincare perceived by the public as a whole, which will tend to create a better business climate for all concerned. Whether they begin in the grocery store, the department store or the beauty salon, anything people do for their skin that they weren’t doing before is an improvement.

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