Body Wraps

The average selling cost of a body wrap ranges from $55 to more than $100 depending on location and the types of services provided. More elaborate services can include exfoliation and body scrubs and will produce a higher price. Salons often apply the same principles to body-wrapping sessions as they do with tanning: they offer their clients packages.

"Body-wrap packages can sell for $400 to $900 with continued success after each treatment," says another expert. "Our research shows that 73 percent of clients having one body wrap will buy a series of seven to 12 treatments; so one new client responding to a newspaper or radio ad can pay for that ad."

"A salon also needs to have a private room that is big enough for the person to comfortably lie down and for his or her technician to maneuver in," she continues. "Plus, a client needs a place to sit and relax while the wrap is working."

A recliner lounge chair, a facial table or massage table is suitable for the client to lounge comfortably for about 45 minutes. The most profit is seen when one technician can wrap two or three clients to lounge at the same time.

By researching the ingredients, wrap methods and the wrap manufacturer, the salon owner can determine what is wanted by the clients who come to the salon. Once the salon operator knows what his or her clients want, it’s important to find a product line or lines and believe in the performance claims. The other key is to make sure salon employees can accurately explain the various wraps and answer customers’ questions intelligently.

Salon personnel will be explaining the treatment over and over to prospective clients, so the facts are essential. Customers will ask questions because it’s a largely unknown procedure. Let them know the specifics.

Body wraps are a perfect complement to tanning, as the existing customer base already is committed to improving their appearance and how they feel about themselves. The addition of other spa and body services, it serves as a balance to the needs of the customers and provides a nice addition to the bottom line.