Franchising

In a franchise system, the franchisee is the owner and operator of the business, very much like a conventional salon owner. However, the franchisee also has a business entity (the franchisor) to show them the way. In many ways, franchises can be likened to turnkey operations with the franchisor offering the franchisee guidance on location selection and operation manuals to run the business, as well as customer service and marketing programs. The success of a franchisee often is based on the proven success of the franchisor to operate company units and upon the success of existing franchisees. The franchisor should be able to show that the business can be successful in various markets and under different conditions. It has everything set and ready to go for the franchisee. Everything has been researched including advertising print work, computer programs and sales techniques. However, it’s important for potential franchisees to know how much experience the franchisor has.

Franchising & Tanning Salons

Tanning salon franchises give consumers a branded image for tanning in many cities nationwide. Franchising is popular for business owners because it’s a way for those who have little or no experience in owning or operating a tanning salon to go into business with an established method and support services.

The advantages of buying into a franchise over starting a new business may include opening quicker, experiencing success sooner, developing a customer base faster, having less risk and being more profitable faster. The IFA’s Educational Foundation’s most recent economic impact study, conducted by PricewaterhouseCoopers, found the nation’s more than 760,000 franchised businesses generate jobs for over 18 million Americans and account for $1.53 trillion in economic activity. The study also found there are more than 760,000 franchise establishments representing 75 industries. In fact, Entrepreneur Magazine’s 28th Annual Franchise 500® issue recently ranked the 2007 top five fastest-growing franchises as Subway, Dunkin’ Donuts, Jackson Hewitt Tax Service, 7-Eleven and The UPS Store/Mail Boxes Etc., in order. Four indoor tanning franchises made the 2007 list: Hollywood Tans, Palm Beach Tan, Planet Beach Franchising Corp. and The Tan Company.