Creating A Brand

Product

It is interesting and important to know about the process of retail selling, but a strong product does a lot of the selling for the salon owner. Consider some of these items as potential money makers for your salon. Each has a definite appeal and can broaden the salon’s natural customer base easily. Each builds on the tanning lifestyle and encourages future sales and other retail ventures. Each of the products mentioned in this section have actually been tried in salons. Which is the
appropriate product for your area? That is difficult to say. The salon owner must have a clear idea of how to pick the right product for his geographic area, consumer group, salon ambiance, marketing program and price point.

All these factors and more make the selection of a proper product a crucial matter. These brief descriptions are not intended as endorsements of any specific product, but rather as a service to salon owners that have an interest in expanding into retail sales.

The right product can be picked keeping three important points in mind. First, the consumer that is willing to spend for a tan will doubtless spend on other products that can beautify him or her. Also, a good product line can keep the tanning consumer frequenting a salon throughout the year, something that most salons currently don’t have. Finally, a distinct and unusual specialty item will keep a customer coming to find what that person can’t find elsewhere.

Still interested in dabbling in retailing? Although the effort to start a retailing arm of your tanning business may seem daunting, the revenue to be found in retail products cannot be denied. Look around the next time you are in a specialty shop. You might find a product just right for your tanning business. Remember, profit is the name of the game, and merchandising new products is part of the way to make it.