2008-09 Fact Book: Chapter Summaries

04/28/2008

Continued from page 3

Chapter 7—Salon Insurance
This chapter is dedicated solely to the issue of salon insurance and provides you with the latest information on liability and legalities in the indoor tanning salon setting. Be sure to read this section carefully and evaluate your salon’s insurance program. If you are not insured, consult an insurance specialist before disaster strikes and your business suffers.
Chapter 8—Salon Operations & Procedures
Operating a successful indoor tanning salon is no easy task, especially for those just getting in to the business. That is why this chapter provides a comprehensive overview of opening a salon— from securing loans, writing a business plan and implementing cost analysis, to choosing the right name and location for your salon.

The chapter also covers the basic aspects of daily salon operations and procedures, which are the building blocks for salon success. Though details may vary depending upon location and business goals, the sections on management, operating costs and revenues, and employee and customer relations provide some across-the-board guidelines and address the uniqueness of the indoor tanning industry.

Finally, this chapter delves into various methods of advertising, marketing, promotion and computerization—the tools that will ensure success now and in the future. Use this chapter as your guide to staying one step ahead of the competition.

Chapter 9—Franchising & Business Strategies
This chapter examines franchising, which is gaining more and more momentum in this industry. The chapter contains an in-depth look at franchising and also provides solid business strategies for all tanning salon owners and operators. Sections include franchising, legal issues, securing loans, writing a business plan and planning for a successful salon.

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