Chapter 5—Ancillary Services Ancillary services can help salon owners ride out the wave of the tanning off-season. These add-on services remain popular year-round and allow salon owners to leverage their existing customer bases and use much of their same operating models. The indoor tanning salon can play host to a number of ancillary services that can help add additional revenue from a minimal investment of money and staff.Even if your salon only offers tanning, don’t underestimate your future growth. As the total salon concept becomes more widespread, it may be necessary for you to provide additional services to maintain an edge over your competition. This chapter examines the practical considerations of adding ancillary services to your mix or cross promoting with other businesses in your area. If your salon only offers tanning, don’t underestimate your future growth. As the total salon concept becomes more widespread, it may be necessary for you to provide additional services to maintain an edge over your competition. Add-on services examined in this chapter include skincare, nails, body wraps, hydrotherapy, light therapy, massage, fitness, sunless tanning, video, day spa amenities, travel and nutritional supplements. Chapter 6—Lotions & Skincare Everyone knows that moist skin tans better and it should be discussed with each and every customer that walks through the door of a tanning salon. This discussion always opens the door to talk about the progress of a customer’s tan. It naturally prompts employees to talk about lotions and products and possibly make more sales.However, that means salon owners and employees must be educated about the various lotions and be able to intelligently and accurately explain their benefits. Successful salons sell the concept of total skincare and are a one-stop shop for professional skincare products. Professional tanning salons carry a wide selection of skincare products loaded with high-quality ingredients including vitamins, botanicals, essential oils and antioxidants. The range of products allows salon professionals to provide a multitude of products for every client’s tanning and skincare needs. The past few years has witnessed change and consolidation within the lotion sector. Many companies have replaced old favorites with updated formulas in order to appeal to consumer demand. Additionally, many lotion manufacturers are marketing product families in order to capitalize on brand-name recognition. This chapter identifies the 2008 lotion trends, the importance of quality skincare and clears up misconceptions about the most common ingredients found in indoor tanning lotions. This chapter also includes updated information on inventory, pricing and the art of merchandising.
|
Email this article
Add a comment
Printer version
Order reprints
RSS Feed
Bookmark article