Educate Your Customers

An educated customer is a valuable customer. In addition to understanding the tanning process, they are walking billboards for your tanning salon and the practice of tanning. People love getting compliments about their tans and oftentimes turn non-tanners into tanners.

To help tanning salons educate the public about the benefits of indoor tanning, the National Tanning Training Institute (NTTI) continues to offer free online consumer brochures that provide education about indoor tanning including the tanning process, proper skincare, eye protection and sunless tanning.

Free Brochures

One of the primary advantages of the free NTTI online brochures is the convenient access. Salon owners or operators can visit www.tanningtraining.com, click on the “Consumer Education Brochures” button, select the brochures and print them in color or in a black-and-white printer-friendly version. The brochures even have a space for salon information such as name, address and hours of operation.

Brochure choices include:

Know Your Skin Type. With a little common sense and some education, most sunburns can be avoided. This brochure explains the particular skin types and their ability to obtain a healthy-looking tan.Protecting Your Eyes. Unprotected eyes never should be exposed to ultraviolet light from tanning beds. That is why the federal government and most states require all users of indoor tanning salons to wear specific protective eyewear while tanning. This brochure drives home the need for clients to always wear protective eyewear while tanning.

Understanding Our Skin. The skin is the largest and most important organ of the human body and plays a vital role in maintaining health and wellness. This brochure promotes proper skin moisturization and frequent indoor tanning use for tanning clients.

Sunless Tanning. Sunless tanning units and airbrush tanning provide a new enhancement to traditional indoor tanning. This brochure outlines the sunless process to consumers in simple and easy-to- understand terms.

NTTI’s No. 1 objective is to provide the indoor tanning industry— including salon owners, operators, staff and clients—with valuable, affordable and convenient education. NTTI staff feels the indoor tanning industry will grow in direct proportion to consumer confidence, and that confidence only can be enhanced by knowledgeable tanning professionals who strive to keep consumers informed.

Tanning professionals are encouraged to e-mail suggested topics to the NTTI staff. Please visit www.tanningtraining.com or call (800) 529-1101 to discover all the courses available from NTTI.