New Product Spotlight: Formostar Encore

The product: Formostar Encore by Formostar Direct

The contact info: 866.274.4519; www.formostarencore.com

The details: Formostar Direct created a widespread following for its Formostar Original—now, the company is debuting its latest version, the Formostar Encore. The system applies radiant heat directly to the body via high-density silicone treatment pads (which help to distribute the heat evenly), allowing users to burn up to 1,200 calories in each session. The six treatment pads are positioned on the hips and buttocks, legs or thighs, abdomen or chest, and arms, calves, knees, ankles or neck. Optional face and back or shoulder pads are also available. To ensure the user’s experience is as relaxing as possible, the Formostar Encore comes with an onboard CD player and wireless headphones, as well as an aroma-fragrance delivery system.

The benefits: Formostar Encore’s far-infrared heat increases metabolism, resulting in weight loss, body contouring, fat and inch loss, and the improved appearance of cellulite. In addition, the system provides pain relief and stress management, and offers detoxification and skin rejuvenation properties.

The reason it works for salons: Many of your clients tan because they want to look and feel good—those are the same reasons people invest in spa and weight-loss treatments such as Formostar Encore. And, unlike tanning, Formostar does not have an off-season. It can help salon owners increase the average amount each customers spends and ensure that customers are visiting the salon year-round.

The thing that caught LF’s eye: The fact that Formostar Encore is available in two models—single-control or dual-control. With the dual-control model, salons can power silicone treatment pads for two separate clients simultaneously. This means salons can offer side-by-side couple’s treatments or book two sessions in two different rooms.