Temporary Tattoos And Body Art

Temporary Tattoos And Body Art

Tattoos outdate nearly every beauty trend on the planet. They are popular with teen-agers, young adults, military personnel, proud parents, etc. Places like California and New York literally have a tattoo studio on every corner.

In fact, industry veterans agree that teenagers are driving growth in this market, and businesses are profiting from offering the benefits of this inexpensive, painless and nonpermanent body art. Unfortunately, many potential tattoo lovers don’t focus on a few relevant tattoo facts: They are painful, expensive and permanent. Airbrush tattoos are the perfect answer to clients who want something to look cool for the weekend or can’t bear the thought of getting a real tattoo.

Modern technology has turned the art of airbrush tattooing into a practical, profitable add-on that can generate a ton of revenue because--after the purchase of the equipment-- it only costs a couple dollars to tattoo a client, but salons can charge $25-$30 for the service.

Traditional tattoos involve multiple intradermal injections of the skin by a small machine having one or more needles connected to tubes containing the dyes. The procedure involves a variable amount of pain and a small amount of bleeding. It can take several hours depending on the size of the tattoo. The site of application usually takes seven to 10 days to heal. The application process obviously isn't fun, but the worst part about traditional tattoos is that they are permanent.

Another drawback to traditional tattoos is that a beauty accent an individual wants to show off at the beach isn't necessarily the one he or she wants to advertise at work, at a sporting event, at the dance or at dinner.

That's probably why airbrush tattoos are one the hottest emerging trends in the beauty industry. Today's technology allows consumers to get a beautiful tattoo that is painless, affordable, temporary and a lot of fun. Additionally, it only takes a few minutes to apply a temporary airbrush tattoo.

Industry insiders agree that the benefits to salon owners is that it’s easy to set up this service, easy to sell it and easy to perform it. Additionally, the profit margins are large since each airbrush tattoo will cost a tanning salon $2 to $3 and they sell for $20 to $30.

The principal allure of airbrush tattoos to clients is that they look great but are temporary. "Beauty accents have to be temporary because tastes and preferences change," he continues. "What we feel looks good on us changes with age and circumstance."

Even in winter in northern states such as Michigan and Minnesota, airbrush tattoos sell well. In terms of marketing, airbrush tattoos are the perfect service for events, special occasions and holidays.

"Valentine's Day is the perfect holiday for lovers to airbrush hearts or a rose on their arm or back to impress their sweethearts," he says. "And who wouldn't want to avoid being pinched on St. Patrick's Day with a traditional four-leaf clover."

Another great way to make a bundle of dough is to target the high-school market, especially during football season. "During homecoming season, one salon operator told me he was airbrushing more than 30 kids a day," he adds. "They love to wear their school's colors or mascot for that special night and then go home and scrub it off with baby oil or rubbing alcohol before school on Monday morning."

Another plus for tanning salon operators is that the application process isn’t difficult. Any employee can be an expert in a half-hour with the proper training. According to industry insiders, the process is so simple and no different than a technician airbrushing nails at a hair salon.

Airbrush tattoos can last up to 10 days if they are applied properly. The first step is to clean the skin with soap and water, then again with alcohol. It's like the adage in the indoor tanning industry that healthy skin tans best. With airbrush tattoos, clean skin tattoos best.

Airbrush tattoos offer tanning salon clients the great way to express their personalities and to feel special. This fact, together with affordability and easy, fast application, makes airbrush tattoos the hottest new product and service in the entire cosmetics industry.