Light Therapy
Light therapy has been
used to treat sleep disorders and depression, but researchers are beginning to
see other specific applications for well-being. There are two main methods of
light therapy that can be incorporated into the tanning salon: photorejuvenation and
photomodulation.
Photorejuvenation uses intense pulsed light (IPL) of red and infrared lengths
to induce skin healing. This type of treatment penetrates to the dermis to help
repair collagen there while erasing a number of skin conditions and signs of
aging on the surface.
Photomodulation activates skin cells with pulses of low-level, non-thermal
light energy from light-emitting diodes (LEDs). This procedure has been shown to
reduce wrinkles, redness and pore size around the eyes.
Basically, LED treatments give skin a “light bath” that targets specific
cells that absorb a specific wavelength of light. The U.S. Food and Drug Administration has approved LED therapy in cosmetic
applications because it carries no risk of overexposure or eye injuries, says
one industry vendor.
“With LED light therapy, you’re working within the body’s own natural
processes,” says one industry supplier. “Your body converts light energy-the
photon-into cellular energy. With red light, at 633 nanometers, you’re
energizing those cells that are responsible for collagen and elastin
manufacture.”
Specially designed topical skincare products are used in conjunction with LED
therapy, giving skin the nutrients it needs to maximize the heightened state of
cells. These products can lead to additional profit potential for salons.
LED systems are alluring because they fit into a salon’s current operating
model. There is limited employee interaction, and some machines even integrate
into the salon’s time system. Because there is little service involved, the
cost stays low for the end consumer. This means the tanning salon can
differentiate itself from other salons in the area-or even other skincare
providers such as dermatologists and day spas.
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