An E-mail Worth Thousands

Have you realized that every time you send an e-mail—whether you’re answering a client’s or potential client’s question or RSVPing to a friend’s party—you’re advertising your business?

That’s assuming, of course, that you have added an automatic signature to your outgoing mail. Generally, most e-mail signatures include all the necessary info regarding who the person is, where he or she works and how to get in touch with him or her. But, what if you could take that e-mail signature, and put it on steroids?

That’s what companies such as WrapMail, mailPrimer, BrandMail and Exclaimer Signature Manager have done. They add enhancements to outgoing messages from you and your employees that include links to your products, Web site and specials.

In fact, reports Inc.com, one company sold a product worth $8,000 the same week he began using one of these services. As the article goes, Sean Guerin, co-founder of U.S. Imaging Solutions (a Davie, Fla.–based company that sells and services copiers and printers) sent an e-mail to a friend, saying he would attend a dinner party. Then, Guerin's friend forwarded the RSVP to the dinner party host, “who happened to work at a photography studio that needed a new printer.”

It’s marketing magic. Of course, you can start simple by creating your own e-mail signature using your provider’s tools.

In Outlook:

• Click Tools
• Select Options
• Select the Mail Format tab
• Click Signatures and design away in your favorite fonts, colors and images. Be sure to add updated blurbs on upcoming events, specials or deals.

In Gmail:

• Click Settings
• Scroll down to the Signature section, click next to the empty box. In the box, type in your info.

Source:

Inc.com:Sales And Marketing: E-mail That Sells