New Direction For Wild Tan™

The following is a sneak peek at the Annual Lotion Supplement which will appear in the April issue of LOOKING FIT. The special section will showcase the latest skincare offerings from many of your favorite lotion suppliers. Additionally, look for new innovations in lotions from industry newcomers.

New Direction For Wild Tan™

Wild Tan introduces six new products that coincide with its new homeopathics and Lamellar Matrix Delivery System. All six new products including Jaguar Juice Lotion™ Step 2, Kool Kodiac Lotion™, Golden Lion Lotion™ Step 3, Hot Tiger Lotion™ Step 3, Black Panther Dry Oil™ Step 3 and Silky Seal™ Skin Rejuvenator Creme use unipertan, V-2002, glucose, tyrosinate,L-tyrosine and copper peptides to deliver a dark tan, adds Wild Tan.

Wild Tan, 5901 Bayview Circle, S., Gulfport, FL 33707, (888) 711-4TAN.

Bimini Bronze Rapid Tan Complex

Tropical Seas, Inc. is pleased to introduce new packaging for its Bimini Bronze Rapid Tan Complex.

According to the company, the bio-molecular complex is island formulated and uses only the finest ingredients including bio-botanicals, Hawaiian Seaplant, glucose tyrosinate, unipertan-veg 24, vitamins A, E and D, as well as exotic oils and aloe vera gel.

Tropical Seas, Inc., P.O. Box 986, Daytona Beach, FL 32115, (800) 368-SEAS.

'98 Counter Display

Supre proudly introduces its '98 Counter Display Special which includes two each of Supre's tanning lotions, including Vibe and, new for 1998, Mega Vibe, which is hotter and tans darker than Vibe, notes the company.

The display is interactive and allows customers to sample from a free 16-ounce tester of Skin System Moisturizing Lotion. Additionally, when salons purchase the counter display, as well as the '98 Supre Packette Display, they will become part of the Supre Salon Select Program. The program allows Supre to refer consumers to salons from full-page advertising in Cosmopolitan. Full-page ads will be running in the magazine's March, April and May issues.

Supre, 15570 Dallas Parkway, Suite 700, Dallas, TX 75248, (800) 825-7020.

Exciting Profit Pack Offers Golden Profits

ETS, Inc. introduces an exciting Profit Pack that contains the most popular Australian Gold(r), Trevor Island(r), Caribbean Gold(r) and Tantique(r) lotions and gels.

According to the company, the profit pack offers more than 450 full-size bottles of the products, as well as promotional items such as "Tan Here" banners, sample packs, salon software, T-shirts and posters.

ETS, Inc., 6270 Corporate Drive, Indianapolis, IN 46278, (800) 228-6292.

Swedish Beauty Spectrum Dark Tanning Emulsion

Swedish Beauty introduces its Spectrum Dark Tanning Emulsion, a new indoor accelerating lotion without the Swedish Beauty tingle, and Platium, a potent indoor tanning eccelerator.

According to the comapny, Spectrum provides exceptionally dark-tanning results with a synergistic combination of vitamins, botanical nutrients and the latest ingredients for modern technology. It contains avocado and babassu oils, aloe vera, ginseng, macadamia nut and coconut oils, tiare flower and natural vitamin E.

Platium delivers powerful stimulation to epidermal microcirculation, vastly increasing melanin production, skin cell oxygenation and nutrition, notes the company. It contains natural vitamins, copper, botanical oils and a rare DNA restorative natural enzyme encapsulated in liposomes. Both Spectrum and Platinum are available in an 8-ounce bottle extract and the new 0.606-ounce packettes.

Swedish Beauty, 7879 E. Beck Lane, Scottsdale, AZ 85260, (800) 532-9035.

O.L. Introduces Three New Products

O.L. Products, Inc. introduces Body Butter, Rio Advance Formula 3 and, the soon to be released Body Shots. According to the company, Body Butter is a light acrylic-friendly oil that was created for the avid tanner and contains jojoba, avocado, sesame oil and vitamin E. Rio Advanced Formula 3 contains more active ingredients than the original Blame On It Rio to produce a Step 3 product. The new Rio Advanced Formula 3 packaging also has been restyled into a 9-ounce Euro-style bottle with an exciting, vibrant label, notes the company.

O.L. Products, Inc. , 2300 Tall Pines Drive, Largo, FL 33771, (800) 746-8755.

The Signature Series

Body Drench presents its Signature Series WHIPPED CREME and Glistening Spray.

According to the company, WHIPPED CREME spreads like satin while penetrating with moisturizing milk proteins that help rebuild collagen. It includes vitamin E which stops lipids from oxidizing, two forms of vitamin C that remove radicals and minerals that help deeply tanned skin to maintain a smooth healthy feel while a unique complex preserves the biological equilibrium of the skin, says the company. WHIPPED CREME is made of whole leaf aloe, macadamia nut oil, kukui oil and green tea.

Additionally, Glistening Spray showers the skin with a luminous sheen after tanning to reveal the deepest, darkest tan imaginable, says Body Drench. The drenching spray incorporates milk protein deep hydrators combined in a specialized ingredient complex to provide long-lasting moisture to tanned skin.

Body Drench, 1434 W. Main St., Suite 402, Lebanon, TN 37087, (800) 722-2636.

Nuvo Bronz

TanLine, Inc. presents the Nuvo Bronz skincare line which features a hyper-active five-step tanning system and five ultra-skincare lotions that deliver fast tanning results and great moisturizing effects.

In addition, Nuvo Bronz products have extremely active ingredients that tan faster and deliver massive amounts of moisture to the skin, says the company. The product line is presented on the Nuvosphere, an elegant, wall-mounted merchandise display.

TanLine, Inc., P.O. Box 816083, Dallas, TX 75381, (800) 651-4371.

T.W. TAN

T.W. Tan introduces the availability of the newest lotions from California Tan, Supre, Swedish Beauty, Power Tan, Fiesta Sun and Australian Gold.

T.W. Tan offers free shipping on orders over $50 (excluding tanning beds and displays), 90-days same as cash and "Better than Free Shipping." The company guarantees three day or less delivery anywhere in the United States (again, not including tanning beds and displays), with most orders received by customers the next day or second day.

T.W. Tan, 616 21st Ave., N., St. Cloud, MN 56303, (800) 989-8267.

Power Tan's Trial Size Counter Display

Power Tan Corp. introduces its new Trail Size Counter Display. According to the company, when salon owners purchase one bag each of Black Onyx, Red Onyx and Black Onyx Magic, they will receive the display that includes .15-milliliter size bottles of each product.

Additionally, the display is the perfect size (20-inches high, 15-inches wide and 8-inches deep) for any counter, notes the company.

Power Tan Corporation, 4841 N. Scottsdale Road, Suite 203, Scottsdale, AZ 85251, (800) 949-4745.

Thunder

Wallaby Jack presents Thunder, a maximizing creme gel formulated for tanners who want the darkest tan possible.

According to the company, Thunder contains high levels of a liposmal form of glucose tyrosinate. The powerful active tanning ingredient penetrates the skin deeper for maximum melanin production, the company notes. Wallaby Jack's exclusive vitaplex combines antioxidants, vitamins A, C, E, F as well as an extra oxygen molecule which helps oxidize melanin faster, says the company. Thunder also is fast absorbing, has a clean citrus fragrance and is not-greasy.

Wallaby Jack, Inc., 5101 Rio Vista Avenue, Tampa, FL 33634, (800) 826-5945.

California Tan Offers the Best of the Best

California Tan proudly offers salon owners its new rotating display. For a limited time only, California Tan is offering a display that contains an area for packettes, full-size bottles and educational consumer brochures. Products include Butter, Helix, Maxgel, Maxlotion, free packettes, posters and window decals as well as many others California Tan products.

California Tan, 270 N. Canyon Drive, Suite 1297, Beverly Hills, CA 90210, (800) SUN-CARE.

Create a Paradise in Your Salon

Touch of Bali introduces two exciting new deals for salons--the Bali Paradise Deal and the Hint of Bali Deal.

The Bali Paradise Deal offers an introductory promotion filled with dozens of free packettes, a free poster and a free hanging banner. The Hint of Bali Deal offers seven new products, a point-of-purchase display free educational poster and free consumer brochures.

Touch of Bali, P.O. Box 360, Sun City, CA 92586, (888) 4-BALI-TAN.

Try New Products and Deter Theft

Ultimate Indoor Tanning Formulas presents its advanced intensifiers Voodoo Oil, Voodoo, Fierce and React which contain advanced formulas that are designed to intensify the tanning process as well as provide maximum levels of moisturizing properties.

Additionally, Ultimate introduces its EZ-Trak chip designed for controlling distribution zones. According to the company, all Ultimate products will carry checkpoint sensors in 1998 to deter theft. The sensors are discretely placed behind the labels so they are not visible to the consumer.

Ultimate, 59 Lincoln Ave., Suite 1, Fair Lawn, NJ 07410, (800) 230-5955.

The Backhand

Look Your Best Tanning Accessories proudly introduces the Backhand Lotion Applicator, an easy way to apply lotions, gels or oils to those hard-to-reach places.

According to the company, the Backhand Lotion Applicator is great for the salon, home or beach and is ideal in the shower and bath. In addition, it works well with all lotions, oils and shower gels.

The Backhand Lotion Applicator also comes with a convenient travel cap and is easily portable to the salon, gym or beach.

Look Your Best Tanning Accessories, 34404 S. Wilhoit Road, Molalla, OR 97038, (503) 829-3901.

IST Introduces Dual Packettes

IST presents it dual packettes of tanning lotion and after-tan, skin-rehydrating formula. According to the company, its dual packettes are the first in the indoor tanning industry.

In addition to the new packaging, salons also can offer a discount on the full-size IST bottle when customers return an empty dual packette, adds the company. The IST tanning line includes three zones--Zone One includes Grease and Tanning Fuel, Zone Two includes High Octane and Heavy Duty Tanning Oil and Zone Three includes Lube and Sub-Zero.

IST Laboratories, P.O. Box 91150, City of Industry, CA 91715-1150, (888) 4-IST-IST.