Tanning Equipment
Choosing the right piece of tanning equipment is one of the most important
decisions a salon owner can make. Modern units blend unmatched technology with inspiring elegance. By investing
in new equipment, tanning professionals can take advantage of cutting-edge
features, ergonomic interiors and eye-appealing exterior designs.
Today’s equipment manufacturers offer a wide range of equipment choices
because they realize that consumers want more diverse choices in appearance and
function. Much like the first automobiles, the first tanning beds were primitive
and boxy in appearance because they were built for functionality rather than
aesthetics. As the industry progressed, equipment manufacturers improved upon
their products and began introducing a selection of tanning units that included
more curves, more comfortable acrylics and more sophisticated timing devices.
Equipment manufacturers have revolutionized the science of tanning, and in
2006 end users are buying far more superior products than they did nearly 30
years ago. Since purchasing tanning equipment is such a big investment, today’s
buyers are looking for innovations in the engineering of tanning equipment and
reasonable price-points. Commercial tanning equipment can range anywhere from
around $2,900 for a an entry-level unit all the way to $40,000 and higher for a
high-end unit.
Industry veterans agree that the Europeans still influence the tanning
market. For instance, European tanning units have become more ergonomically
appealing and large enough to include a wider range of tanners than ever before.
The North American tanning market has seen sales in tanning units evolve from
24-lamp units to 50-lamp units and higher. Many contend that the expensive, good
looking European beds have forced the U.S. manufacturers to turn up the heat and
produce better products and market them smarter.
The concept of offering equipment with multiple levels of tanning
capabilities—including low-, medium-and high-pressure options—continues to
dominate the market. This multilevel system of equipment has provided salon owners with the unique opportunity to
upgrade their low-pressure tanners to medium-pressure beds, and their
medium-pressure tanners to high-pressure beds for a minimal charge.
Additionally, many salons are looking for equipment with varied tanning times
such as 8-, 10-, 15- and 20-minute exposure schedules. This allows for a staggered customer flow and turnover in tanning rooms.
Today’s bigger beds contain more lamps in the canopy and the bottom of the
bed—ultimately to allow for a more intense and quicker tan, while giving the
clients added value for their dollar.
A continued trend to include varied-length lamps and shoulder lamps in the
tanning unit allows customers to get an all-over tan without the need to change
tanning units. Some equipment providers are offering wider and longer versions
of their equipment to satisfy the larger and taller tanning customers.
Equipment makers also continue to fine-tune mechanical features such as
piston-lift canopies and contoured acrylics to allow the tanner to tan better
and more comfortably during the tanning session.
Additional equipment enhancements include advanced lamp and filter systems,
digital stereo systems, aromatherapy, massage, cooling mist, easy-touch
controls, electronic diagnostics to help the salon staff with maintenance
issues, advanced body cooling and integrated ventilation systems.
Maintenance continues to become easier for salon personnel thanks to
manufacturers putting their components in trays that slide out of the bottom of
the beds—making repairs and cleaning easier. Specially coated finishes allow beds to be more durable and ensure their
trendy look much longer. Additionally, manufacturers are offering a bigger
selection of colors and designs to better match existing salon decors. Some
makers are offering hinged acrylics for ease of maintenance.
Vertical units continue to offer appealing features that enhance their
marketability. Today’s stand-up units offer sleek new looks, novel shapes and
ergonomic designs. Manufacturers are offering eye-catching graphics and designs
that assist the salon staff in upgrading from more basic units. Customers not only want enhanced tanning performance, they also are after
visual incentives that distinguish their upgraded sessions from the basic
program.
Salon owners can choose from a host of high-quality equipment featuring
cutting-edge technologies. The secret to overall success is to select the right
equipment mix for the salon. While the market for high-quality and sophisticated
tanning units continues to grow, the real trend is to offer three to five levels
of tanning so customers can choose their tanning lifestyle. For example, a
typical 10-bed salon might feature five base units, two premium units, a
standup, a high-pressure unit, a sunless stand-up unit and a handheld sunless
airbrush or HVLP system.
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