Fiesta Sun:

For many tanners, it doesn’t get much better than discovering a lotion that helps diminish the appearance of cellulite while producing radiant, tanned skin. And Bikini Tini™, a new lotion in the Fiesta Sun® Top Shelf Tan Tini line does just that.

The dual-bronzing lotion is so hot it can “melt away” the appearance of cellulite, helping tanners achieve gorgeous color and skin tone, says Stacy Kaufman, president of Sunrise, Fla.-based Performance Brands. Slimming and contouring components produce a smooth, sleek shape even as tan accelerators and bronzing ingredients go to work to get consumers glowing.

“Salons that carry Bikini Tini prove they are in touch with what’s hot and what consumers demand from tanning lotions and skincare products,” he says. “And what could be in more demand than a tanning lotion that helps diminish the appearance of cellulite?”

According to the team at Performance Brands, the dimpled, uneven skin tone characteristic of cellulite commonly affects the thighs, buttocks and the abdomens of 90 percent of women. Since women comprise the majority of indoor tanning customers, Kaufman says it made perfect sense to combine cutting-edge slimming and contouring ingredients with tanning accelerators and bronzers. The result of these efforts is Bikini Tini—one of the hottest new tanning lotions released on the market this year.

“Bikini Tini is a rich, luxurious tan accelerator and bronzer with added caffeine and Coenzyme A to help diminish the appearance of cellulite,” he says. “The formula also includes exotic moisturizers like olive fruit oil, grape seed oil and goldenseal root extract to promote smooth, well-conditioned skin.”

Bikini Tini™ is designed to slim tanners down while they brown. Smooth, rich and creamy moisturizers blended with advanced tanning enhancers and Fiesta Sun’s exclusive dual-action stain- and streak-free bronzers provide results. The formula features a proprietary blend of slimming and contouring ingredients to help reduce the appearance of what is commonly known as cellulite. Customers will notice smoother, softer skin after just one use, the company says. Bikini Tini features a tropical ginger fragrance.

Bikini Tini, along with the entire range of Fiesta Sun products, is targeted to attract a fun, young crowd of tanners who positively relate to the various products’ contemporary themes. Bikini Tini was specially formulated to appeal to the demand for a lotion that addresses multiple concerns of tanners. In the consummate style of Fiesta Sun, the lotion was given a fun marketing message and packaging design that embodies a trendy lifestyle. “Bikini Tini represents fun and excitement,” Kaufman says. “The packaging stands out and captures consumers’ attention with its vibrant martini-style shaker bottle and chrome cap.”

Bikini Tini’s marketing message, as well as the entire Top Shelf Tan Tini lotion collection, focuses on what’s happening in today’s social climate to put consumers in a happy mindset when they look at and use the lotions.

“Our packaging is crucial to branding our lotions; however, it’s our primary goal at Performance Brands to develop synergistic formulas that provide exceptional results,” he says.

Stunning packaging aside, it’s what’s inside the bottle that will bring clients back into salons again and again. If there is one thing salon operators know, it’s that lotions that truly deliver on the promise to create the highest number of repeat sales.

“We have 20 years experience developing and manufacturing skincare and tanning products, and staying on the cusp of what’s new and what really works helps us continually improve our products,” he says. “When salon operators can offer lotions that look stunning, smell great and do what they say they will do, like ours, it makes their job of selling them much easier.”

Ridding the world of cellulite one bottle of Bikini Tini at a time is a great goal, but even now the wheels at Performance Brands are in motion with product innovations in the works to keep tanners in gorgeous, glowing skin.

“We have made many advances in lotions and skincare through the years and we will continue to develop formulas that people need and that provide exceptional results,” Kaufman says.