ProSun Tanning Industries

If excitement could be measured in terms of tanning lamp output, the St. Petersburg, Fla.- based ProSun team would be radiating enough feel-good energy to melt ice cream during a blizzard. The company has been manufacturing high-end and affordable tanning equipment for nearly 25 years.

“We are thrilled to launch our new ProSun tanning bed line this month,” says Philip Doffegnies, company vice president. “The new line replaces the Lumina series and features completely new designs and cutting-edge functions.”

ProSun’s engineers and designers went back to the drawing board to design equipment to surpass the popular Lumina series in every way, to cater to savvy salon owners who know it pays to pamper customers with the best equipment on the market or risk losing them to a salon that will.

“It is our job to help salons stay competitive by further differentiating themselves from their competition by offering the latest product innovations,” Doffegnies says. “Our No. 1 goal is to help our salon customers’ succeed.”

Today, tanners want more from their salon experience than just a spectacular tan. As technology improves and competition for their business heightens, customers increasingly expect a stress-relieving, energizing and even entertaining experience as they tan. To give tanners what they want and salon owners what they need, ProSun outfitted its new beds with cutting-edge features that will have tanners asking for ProSun beds by name, Doffegnies says.

The new beds come with many pamper-promoting options including aromatherapy,MP3 players, 160-watt high-intensity lamps, shoulder reflection for hard-to-tan areas, surround-sound systems, and a Smart Voice option to give salons the capability to program personal welcome messages, tanning instructions, and much more.

According to Doffegnies, the company is successful only when its salon customers are successful. Therefore, ProSun always is seeking new ways to give salons a competitive edge— even during slower times.

“We produce first-class products with first-class designs at all levels to service every tanning bed market segment,” he says. “The ProSun quality comes standard in all of our beds, at all price-points and classes because the various markets we serve require different price-points. We are very competitive in every one of them”

The tanning industry currently is undergoing changes that make product and marketing innovations as well as customer service support especially important. Therefore, in addition to the 2006 launch of the new ProSun equipment, the company also will launch an updated image and Web site design showcasing the company’s commitment to developing novel marketing strategies and exceptional customer service as components of its turnkey business development solutions.

“It’s extremely important for new salon owners to get business direction from companies that have been in the industry for many years,” Doffegnies says. “It’s a tighter, more competitive market, and opportunities for salons to further distinguish themselves from their competition must be taken by seeking and implementing expert marketing advice.”

The ProSun team offers salons marketing solutions from beginning to end to help start-up salons. These services may include location and revenue analysis, training and equipment installation, etc. The company’s commitment to customer service is apparent and ProSun makes the effort to visit salons and walk them through the process of business operations from beginning to end.

“We hold each new salon owner’s hand because they have so much at stake in terms of investment, and we want them to be successful,” he says. “The maxim holds true—our customers’ success is our success.”