BreeZe Products

BreeZe Products
Quality Products, Unique Services And Top-Notch Staff

by Judie Bizzozero

While BreeZe has established itself as a leading provider of innovative indoor tanning and sunless products, private labeling is fast becoming a cornerstone of its business. The private-label division, which provides contract manufacturing of indoor tanning lotions, anti-aging and skincare products for spas, and sunless-tanning solutions and supplies, has grown significantly over the past year.

With these private-label services, the company provides salon owners with a range of options to enhance the image of their businesses and increase their bottom lines. Salon owners can purchase products as is, purchase products with a custom label or create a one-of-a-kind lotion along with a custom label. Further support is offered through marketing services, such as Web site development and printed materials that strengthen the impact of the salon’s private-label products.

“The company’s ultimate goal is for salon owners to make more money and have better profit margins from BreeZe Products than they can achieve with any other lotion company in the industry,” says company president Mike Lemle, an 18-year veteran of the indoor tanning industry. “We differentiate ourselves in private-labeling services by our high-quality products, reasonable price-points and a willingness to work with the individual needs of its salon customers.”

For salon owners who have their own notion of what a lotion should be, BreeZe also can custom manufacture products to specifications for color, fragrance and texture.

Any product—stock or custom—can be enhanced with custom full-color vinyl labels created by the company’s in-house design team, which is well versed in current trends in the indoor tanning industry. Shelves stocked with quality lotions tastefully labeled with artwork and a salon’s logo instantly boosts the business’ credibility in the eye of the customer.

Offering a private-label brand also gives salon owners a way to market their own salon, products and services, and most importantly, a defense against lotion diversion. Private labeling allows salon owners the tool to control where the products are sold and the price-points.

To help continue its record of excellence in product development and customer service, BreeZe has assembled a staff of seasoned professionals. The growing team of skincare specialists work in a state-of-the-art Research and Development department utilizing cutting-edge raw materials to ensure that the very latest technologies are used in the products.

The R&D/Technical Services department is headed by Robert Dowdell, who has a wealth of management and technical experience in the skincare industry. In fact, he spent 16 years at The Body Shop International in the United Kingdom, where he worked closely with Body Shop founders Anita and Gordon Roddick.

Dowdell also served as technical director for Hawaiian Tropic, one of the largest suncare companies in the United States, and sits on the International Committee of the Cosmetic, Toiletry and Fragrance Association in Washington, D.C.

Jennifer Sunday manages the company’s Quality Control division, and her responsibilities include analytical and microbiological services. She has considerable experience in the pharmaceutical and cosmetic industry, including genetic research, quality control and instrumental analysis in an over-the-counter pharmaceutical environment.

Thomas Painter is in charge of sales management and ensures that every customer’s request is met in a courteous and helpful manner. With more than 10 years experience in the indoor tanning industry under his belt, Painter is well known for providing salons and retail clients with invaluable industry and product knowledge.

Backed by a top-notch R&D department and staff, BreeZe Product private-labeling services give salon owners a way to increase lotion profits, market their salons and monitor which lotions are being used at the salons.