California Tan Sunless
Delivering Higher Sunless Profitability

by Judie Bizzozero

The AutoBronzer’s unique non-claustrophobic, open-air configuration features two functioning towers—one for client spray tanning, one for client drying. The spray-tanning tower is equipped with patented Atomized Polarized Spray Technology (APS Technology)—advanced nozzle and electrostatic spray technology that delivers a reliably golden, even tan, the company says.

The unit’s innovative design and engineering provides great tanning results and is appealing to the consumer. The AutoBronzer is specifically fine-tuned and calibrated for California Tan Sunless high-performance spray solution to offer clients the best-possible results with a pleasant fragrance and lightweight feel on the skin. Clients can choose from three spray levels to achieve their optimal amount of color based on their body build.

“Our extensive consumer research revealed two largely unmet needs in the sunless spray-tanning market: a reliable, great-quality tan and a substantially more pleasurable spray experience,” says Wolf Heim, vice president of marketing for California Tan Sunless. “After thousands of successful AutoBronzer sprays, we know that consumers prefer the even, natural-looking California Tan Sunless color, as well as the open, non-claustrophobic, non-cloudy application.”

The unit is equipped with four self-cleaning, anti-clog spray nozzles. Its patent-pending nozzle technology ensures that each nozzle gently sprays a unique, finely atomized mist of sunless solution. The spray pattern and positioning of the nozzles, combined with next-generation electrostatic technology, allows for complete and even spray coverage across varying client body shapes and sizes.

A push of the button activates the session, and automatic voice commands guide the client through the spray and drying process that lasts less than one minute. Solution is sprayed over the front side of the body and a voice command instructs the client to turn around so the back of the body can be sprayed in the same manner. The client then is facing the drying tower that automatically activates and delivers a soft airflow to dry areas of the body that may feel wet or damp.

Additionally, about 90 percent of the sprayed solution efficiently transfers directly to skin for the best-possible end result. The high solution transfer rate results in less overspray that creates a pleasant tanning experience for the customer and requires only a simple, wipe-down cleaning by salon employees between sessions.

“Salon owners want higher profitability from their stand-up spray equipment,” Heim says. “Our new AutoBronzer technology delivers substantially better session economics since it requires well over 50 percent less solution per body spray.”

The system requires no plumbing or extra compressed-air connections, which equates to a markedly lower installation expense for the salon owner. The unit can be refilled with spray solution quickly and easily and uses approximately 2 ounces of solution per spray session to achieve dark results.

The unit, as well as the professional collection of California Tan Sunless products for in-salon and home use, is manufactured and distributed by New Tan, Inc., a sister company to California Tan, Inc. The company held a soft launch this spring and officially rolls out the AutoBronzer at this month’s Las Vegas Tanning Expo.